I am thrilled to share that I have embarked on a new journey as the Senior Director -Activations at Dialogue Factory (GroupM OOH Solutions) . After an incredible experience at #Wavemaker, where I had the opportunity to work with an amazing team and contribute to many successful campaigns, I am eager to bring my passion and expertise to this new role.At Dialogue Factory, I will be focusing on driving health and social initiatives, creating impactful experiences for our clients and communities. I am excited to collaborate with a talented team and explore the endless possibilities in this space. Thank you to everyone at Wavemaker for the invaluable experiences and memories. I look forward to staying connected and seeing the continued success of the team.Here’s to new challenges, growth, and making great things happen at OOH Solutions!#NewBeginnings #CareerMove #Activations #HealthInitiatives #SocialInitiatives #ExcitedForTheFuture

Team lead for the digital crew of the War Room housed inside the Ministry of Health and Family Welfare that is responsible for content creation as well as real-time insights for India’s entire vaccination project #LargestVaccineDrive. A project supporting MoHFW for COVID-19 and COVID-19 vaccination roll out in India, powered by the Bill and Melinda Gates Foundation.The War room is real time and always on!

Key Deliverables: • Evolving creative strategies, plans and ideas and executing them.• Working in tandem with the design team to create digital solutions • Supervising and creating effective communication for Digital Integration, Social Media, Websites, UI (User Interface), Digital touch Points, Direct Marketing, and Internal Communication.• Handling operations for the Social Media team of both agencies since November 2015.

As Creative Head Delhi, I oversee all key, corporate and internal projects. I contribute as a creative strategist for the sales team and mentoring for the creative team. I also coordinate and schedule ongoing campaigns within the teams (creative and sales) and interact with the client for big-ticket campaigns. Expert in: Creative strategy; Campaign Management and Execution; Campaign Analysis and Optimisation; Ideation; Mentoring; Resource Management; Content management; Content Integration; Creative Writing

Accomplished Program Manager with the proven ability to drive a team. Have been part of key initiatives that helped identify new trends in the online industry and define company's growth in new territories. This includes coordinating and scheduling ongoing campaigns within the teams (creative and sales) and interacting with the client. I oversee the day-to-day running of campaigns as well which includes concept building and optimizing campaigns to deliver better results.

Writing copy for all online campaigns singlehandedly - ranging from brand campaigns to variable campaigns. Also includes developing unconventional and creative ideas for pitches and presenting them to the client.

· Writing content for all the services being offered through the Internet.· Compiling and editing content for Multi Media CD’s being developed for the smart card based technique being formulated for educational institutions.