Junior Ux Designer
Berlin, Germany
Crealytics is data-activated performance advertising for brands and retailers. They have three products.Pentaleap:- Joined Crealytics at an early stage when Pentaleap was just beginning to take shape, and played a key role in the development of many features such as Admin Centre, User Settings, Notifications, Platform Tour, etc., bringing unique ideas to the table that helped drive the platform’s growth.Full update and continued maintenance of the design system to align on new company brand guidelines introduced.iCLV Dashboard :- Focused on user needs in analyzing customer lifetime value (CLV) through in-depth user research and testing, prioritizing a user-centric approach.Defined data visualization style guide" and "designed dashboards with charts that communicated complex ideas and data in a simple way.Search platform:- Led full UX update, redesigning key pages with modern UI components, and worked on new features.Enhanced the settings page through card sorting research, improving user experience.