Anjali Nair Email and Phone Number
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✨In the ever-evolving landscape of marketing, I've made my way through a range of experiences, from thriving within multinational corporate giants to igniting startups with my passion. With a decade of innovative marketing under my belt, I've harnessed the power of Digital Marketing, Growth Strategy, and Product Marketing Management to craft brands that resonate and stories that inspire.📈 From shaping customer acquisition strategy at AAA to accelerating growth at B2B ad tech startup, and spearheading product marketing for Indeed.com's Enterprise segment, I've consistently embraced challenges as opportunities for growth. The journey from the bustling streets of India to the dynamic landscape of corporate America has honed my skills in Integrated Marketing, Social Media, Product Launches, GTM, Messaging and Positioning, Career Mentoring and Course Creation. I thrive on fostering collaboration, leading by example, and transforming ideas into realities.✈️As I navigated the newness of #ImmigrantLife, I realized there is a huge gap in helping new Immigrants acclimatize with #LifeinUSA. Drawing inspiration from my own experience, I founded The Immigrant Academy—a platform that empowers skilled immigrants to restart their careers and acclimate to North American life. Through tailored courses, abundant resources, and empathetic mentorship, we are on a mission to make Immigrant lives smoother. Check out theimmigrantacademy.com✅ I currently head the Marketing team at Syndesus and Path To Canada immersing myself in the world of HR services, Immigration and Talent mobility to Canada.You can reach me at anjali@theimmigrantacademy.com for collaborations, partnerships, guest lectures and mentoring.
Syndesus, Inc.
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Head Of MarketingSyndesus, Inc. Apr 2024 - PresentToronto, Ontario, CaHeading the Marketing function for Syndesus and Path To Canada - Growth Marketing- Content Marketing- AI Marketing
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Founder And Career MentorThe Immigrant Academy Sep 2020 - PresentThe first and fastest-growing mentoring and skill development platform catered to simplify and enhance every phase of Immigrant life.🦋 Join us as a Career Mentor 🙌 Become a TIA member 🎓 Learn how to land your 1st job in North America (in your field, by merit) -
Small Biz Marketing Strategy ConsultantFreelance Oct 2021 - Mar 2024Worked with founders and solopreneurs from service based industries to create Integrated Marketing Strategies that helped them identify their right audience, position themselves as experts and get interested leads for their service.
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Product Marketing ManagerIndeed.Com Jun 2022 - Jun 2023Austin, Texas, Us- Collaborated on the global launch of 2 new products in the HR Tech space for the Enterprise segment.- Partnered with cross functional teams like Product, Market Research, Growth Marketers, Strategy and Ops, Localization, Customer success and Sales Readiness from inception to go-live.- Lead multiple projects from a product research, competitive research and customer research standpoint in conjunction with the product feature roadmap.- Developed lower funnel Marketing and Sales materials as a part of the Comms planning and GTM strategy- Drafted Research and Project briefs for finalizing Naming and Messaging frameworks.- Presented Product Marketing roadmaps to cross functional leaders to gain feedback and consensus.- Led quarterly Marketing updates meetings for the 2 products handled with an audience of +100 -
Marketing Planner And Program SpecialistAaa Jan 2019 - Jun 2022Us-Created annual marketing communication plan to support Membership Acquisition.-Planned the annual strategy and tactical execution of omni-channel marketing campaigns for Membership Acquisition.- Worked with multiple channel partners and Lines of businesses within the firm to run Membership Acquisition campaigns- Facilitated New Product Launch of 2 new products to help increase retention and get new customer segments- Supported Sales team to raise awareness of Group Membership (B2B) - Worked with Automation teams to better the customer onboarding journey and a/b tested various new customer acquisition offers.- Collaborated with Social Media team to start ad campaigns on newer platforms like Snapchat, Instagram, TikTok, NextDoor to reach new target audience -
B2B Marketing SpecialistPriatek Jan 2018 - Nov 2018St. Petersburg, Florida, UsLead the B2B marketing initiatives for the company. Primarily responsible for developing andimplementing the go-to-market strategy working closely with all functions and leadership team.• Strategic planning – Overall planning, execution and analysis of end to end marketingcampaigns as a part of Integrated marketing plan.• Data Analysis – Analyzed consumer data to form buyer journey, buyer persona and POV.• Sales support – As a primary POC with sales team, collaborated to provide internal andexternal sales materials, proposals, presentations, web and print collaterals.• Product launch – Created Pre-launch, Launch and Post Launch strategies and tactics.Effectively managed multiple projects collaborating with multiple stakeholders.• Vendor Management – Efficiently managed communication and planning with PR agency,print and promo agency, conferences and trade shows.• Online marketing – Defined scope of work and outlined project flow from start to end forwebsite development, video creation, email drip campaigns, social media marketing.• Mobile app marketing – Developed consumer engagement plan and mobile marketinginitiatives to increase awareness and downloads.• Management & Training– Recruited and trained two marketing interns for product,consumer, social media and market research. -
Marketing ConsultantKatpro Technologies Oct 2017 - Jan 2018Tampa, Florida, Us• Provided marketing solutions in the B2B space, planned and implemented Email marketing campaigns for Lead generation and Customer engagement for different target groups• Created and managed Content for all Marketing & promotional campaigns -
Digital CommunicationsBig Trunk Communications Jan 2017 - May 2017Mumbai, Maharashtra, InProject : Mapped the Digital presence, current practices & explore digital marketing opportunities in Indian Pharmaceutical and healthcare industry. Researched on existing pharma digital products globally and successful digital campaigns. -
Digital Strategy ConsultantSeventy Seven Entertainment Pvt. Ltd. Oct 2016 - Nov 2016Mumbai, Maharashtra, In7ty7 is an Event & MICE management companyProject - Instrumental in setting up the digital wing and strategizing for 7ty7 as well as their sister concern companies. Collaborated to develop the Social media strategy, content calendar and pitch presentations for high value clients in varied business -
Brand ManagerAbbott Sep 2015 - Aug 2016Abbott Park, Illinois, UsBrands handled - Fiber Laxatives ($1.5 Million) MAT 2015 • Strategic Brand Plan exercise: Identified key issues & opportunities to develop the annual business plan on the basis of Market analysis, Competitive intelligence & Internal competencies • Brand Communication: Partnered and ideated with a leading Advertising agency to create differentiated brand communication and promotional materials based on customer insights to aid Brand revival & recall• Campaign Development & Management: Devised & delivered marketing campaign for the brand portfolio which significantly increased customer engagement and enhanced brand sales target achievement• Market research and Customer Insights: Undertook market visits in multiple high performing markets/regions to ensure on-the-ground execution and gain solid insights from customers • Budgeting and Planning: Designed & built the promotional expenditure plan for the brand portfolio and monitored the spent sales ratio• Project Management: Collaborated with cross-functional teams to ideate, organize and run critical internal projects from initiation to execution using Project management tools for tracking progress -
Marketing Management TraineeAbbott Feb 2015 - Aug 2015Abbott Park, Illinois, UsBrands performance execution – Liquid laxatives ($18 Million) MAT 2015• Data Analysis- Performed Internal & External data extraction, monthly/quarterly sales analysis & Prescriptions analysis to understand market trends.• Proof reading & Content writing: Developed and proof read large bodies of different types of internal communication like Newsletters and corporate magazines within timeframe• Activation - Acted as the Lead for the field force to conduct a unique on-ground patient well-being initiative 'World yoga day' and successfully covered 40,000 patients and 1000 Physicians in a span of 6 days.• Innovation - Instrumental in launching a unique radio platform for the field force to help them be updated with new product launches, medical facts, product knowledge and connect with the marketing team to share their success stories• Database management - Prepared, updated and tracked a database of Continuous medical education, Round table meetings, Dr. Conferences & meets in collaboration with the Sales team• Stakeholder management - Collaborated and facilitated efforts with the Sales, Medical, Regulatory, Legal, Purchase, Vendors and Business compliance teams through meetings, conference calls and Powerpoint presentations
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Sales Management TraineeAbbott Jul 2014 - Jan 2015Abbott Park, Illinois, UsTrainee Area sales manager - South Bombay• Acted as a key contributor and worked with a team of 8 medical representatives in the Gastroenterology division• Interacted and developed excellent rapport with top Key opinion leaders• Effectively conducted the retail prescription audit at hospital and retail pharmacies• Ensured adequate product uptake and availability at wholesaler’s
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Brand Management InternMenarini Group Jun 2013 - Sep 2013Firenze, Italy, Ita. To understand the usage pattern of baby massage oil among doctors and mothers- Conducted a 3 city Market research study covering 255 Doctors and 150 Mothers of new borns to understand the need, usage, buying influencers and buying patterns of baby massage oilsb.To do a competitive analysis and recommend activation strategies for the Baby massage oil brand- Mapped the competitor brands and their activities based on chemist survery and secondary research.- Based on the research findings suggested possible actionable plans for the brand -
Hospital Pharmacy InternKokilaben Dhirubhai Ambani Hospital May 2012 - Jun 2012Mumbai, Maharashtra, InWork Domain: Material Management (Hospital Pharmacy)- Filling and Billing of drugs to in-patients in the hospital- ABC analysis - Stock audit for near expiry and high value drugs- Preparing the SOPs for the framework of Outpatient Pharmacy, Central Pharmacy & Inpatient Pharmacy- Understanding the practical aspects of Inventory Management.
Anjali Nair Skills
Anjali Nair Education Details
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Svkm'S Narsee Monjee Institute Of Management Studies (Nmims)Pharmaceutical Marketing And Management -
Svkm'S Narsee Monjee Institute Of Management Studies (Nmims)Bachelor Of Pharmaceutical Science
Frequently Asked Questions about Anjali Nair
What company does Anjali Nair work for?
Anjali Nair works for Syndesus, Inc.
What is Anjali Nair's role at the current company?
Anjali Nair's current role is Founder of The Immigrant Academy | Marketing Manager at Syndesus | Small Biz Marketing Consultant | Career Mentor.
What is Anjali Nair's email address?
Anjali Nair's email address is na****@****ail.com
What is Anjali Nair's direct phone number?
Anjali Nair's direct phone number is +181351*****
What schools did Anjali Nair attend?
Anjali Nair attended Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Svkm's Narsee Monjee Institute Of Management Studies (Nmims).
What are some of Anjali Nair's interests?
Anjali Nair has interest in Social Services, Travelling, Environment, Reading, Poverty Alleviation, Food, Movies, Health.
What skills is Anjali Nair known for?
Anjali Nair has skills like Marketing Management, Hospital Pharmacy, Kol Development, Powerpoint, Pharmaceutical Research, Data Analysis, Market Research, Healthcare, Competitive Analysis, Hospital Sales, Microsoft Word, Marketing.
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