Founded my own digital agency, servicing the arts and culture sector. My responsibilities include: developing digital marketing, advertising, and social media strategy and content for brands, institutions, and tastemakers in the arts and culture industries. Clients and collaborations include Fotografiska, Hall des Lumières, Netflix India, New York Botanical Garden (NYBG), Artechouse, Perrotin, Public Art Fund, Bloomberg Connects, Glenstone Museum.

- Managed all social media platforms for the gallery globally- Liaised with external institutions to coordinate exhibition marketing strategy- Drove creative direction for all social media assets and managed internal graphic designers and video editors- Managed and oversaw all Pace Verso (gallery's NFT platform) digital content and marketing strategy- Launched and managed gallery's Discord server to promote all web3 engagements

Responsible for driving digital marketing and social media strategy for art world clients, including art fairs, galleries, museums, and art foundations.

- Drafted press releases and social media posts on the gallery’s artists and exhibitions- Organized press previews, private events and gallery openings for upcoming exhibitions including guest lists, invitations, location scouting, photography- Maintained the gallery’s press archives and press contact list- Created press clippings on gallery and artist-related press

Organized operational logistics for artist brand collaborations, and managed marketing, events and press for brand launches during Art Basel Miami Beach 2018.

Digital media public relations working with art industry clients, including Hirshhorn Museum, Art Basel, Leslie-Lohman Museum, Lehmann Maupin, Pace Gallery, and FRONT Triennial. Artists projects I assisted or managed included Yinka Shonibare, Liza Lou, Do Ho Suh, Tony Oursler, Erwin Wurm, Mary Corse, Nari Ward, OSGEMEOS.

Assisted in managing the company's social media (350,000 followers) by both creating and curating content from New York-based and global events, and monetized this platform by sourcing art institutions to advertise through paid posts.

Sales Exec for software in the Commercial sector, working across the Australia, New Zealand and Pacific territory. I service both public and private sector clients from industries such as Government, Industrial, Education, Healthcare.

- Managed the entire Security Software portfolio for Australia, NZ, Fiji, PNG territory.- Identified and generated ~100 leads per quarter (25% conversion rate)- Called cold/warm leads ~20 calls per day- Leads converted to opportunities totaled ~$1m - achieved 200% of target- Grew Security sales by 700% for 2H 2016- Added 9 net new clients to the IBM portfolio during Q4 2016- Delivered exceptional results: facilitated 218 customer product trials

- Coordinated the communication, design and deployment of loyalty and incentive programs and social strategies to fulfil our clients' briefs- Manager and content creator for the program's social media accounts and monthly program newsletters- Managed all online campaign ads for clients- Managed and tracked all​ social campaigns