Anja Marie Pellegrino Email & Phone Number

Santa Ana, California, United States

Santa Ana, California, United States

Provides leadership and decision making for the brand and management oversight for overall enterprise brand activities, including creative direction and content marketing project management and execution of naming/trademark, responsibility.- Leads global brand strategy for the company, brands, and products- Leads brand identity development, consultation and review; counsel and collaborate with internal and external stakeholders to execute brand strategies and plans that meet both company and business objectives- Manages enterprise-wide brand assets and resources and educate employees and external partners to ensure maximum brand consistency- Drives evaluation of acquired brands, determine each brands' role in the Identiv brand architecture and develop the brand integration strategy- Drives ownership of the evolution of the Identiv brand playbook- Oversees brand health measurement for Identiv’s portfolio of brands- Supports global implementation all Identiv brands- Partners with business unit teams to recommend and approve new product and offering naming- Serves as a thought leader within the organization, partnering with teams across the company to provide clear decisions and guidance on brand needs and application, and brand asset development- Identifies and implements opportunities to further improve brands, analyzing brand positioning, proactively identifying consumer research needs and using insights to help inform strategies and executions- Other brand initiatives and project-based tasks as assigned

Costa Mesa, Ca

• Manage the voice of Identiv — a global security technology company — through internal and external marketing materials. Responsible for writing, editing, and designing all marketing collateral, including data sheets, case studies, white papers, guides, brochures, invitations, printed handouts, website content, email blast campaigns, and more.• Media relations contact responsible for managing, writing, and editing PR and IR releases and managing all PR and IR email campaigns.• Manage, ghostwrite, and edit all employee byline articles, coordinating with publications and posting online.• Social media manager responsible for pushing all content to Identiv’s Twitter, Facebook, LinkedIn, and YouTube accounts.• Manage video team, writing and editing screenplays, directing production, and managing online presence.

Costa Mesa, California, United States

Santa Ana, California, United States

Santa Ana, Ca

• Manage the voice of Identiv — a global security technology company — through internal and external marketing materials. Responsible for writing, editing, and designing all marketing collateral, including data sheets, case studies, white papers, guides, brochures, invitations, printed handouts, website content, email blast campaigns, and more.• Media relations contact responsible for managing, writing, editing, and posting PR and IR releases to the wire and managing all PR and IR email campaigns.• Webmaster utilizing Joomla, WordPress, and basic HTML in order to maintain functionality of Identiv.com and the Identiv Community (Identiv.com/Community). Responsible for managing, writing, editing, posting, and updating all Identiv.com content, including company overviews, PR, IR, events and webinars, products, solutions, partners, and support. Manage, ghostwrite, edit, and format all blog posts (employee and management) on Identiv.com/Community.• Manage, ghostwrite, and edit all employee byline articles, coordinating with publications and posting online.• Social media manager responsible for pushing all content to Identiv’s Twitter, Facebook, LinkedIn, and YouTube accounts.• Manage video team, writing and editing screenplays, directing production, and managing online presence.

Tustin, Ca

• Managed all marketing and communications activities at Miracles for Kids, a non-profit organization conducting multimedia programs and events to raise funds for children with life-threatening illnesses and the families that care for them. • Creative director responsible for design, production, and brand consistency of all marketing material, including brochures, ads, flyers, direct mail, invitations, event materials, graphics, presentations, and more. • Digital media director responsible for website content (MiraclesforKids.org), social media networking (Facebook, YouTube, Twitter, Instagram), e-mail campaigns, as well as spearheading new website redesign initiative, including managing and designing products for new digital storefront.• PR manager responsible for researching and writing press releases and managing media relations.

Newport Beach, Ca

• Creative director, editor, and marketing communications manager for Southern California entertainment/tourism/lifestyle multimedia company The Place Media Group (VisitThePlace.com).• Editor, art director, head writer, and production manager for monthly entertainment/tourism/lifestyle magazines reaching 16.3 million visitors and locals – The Place: The Insider’s Guides to Southern California (LA, OC, and San Diego editions). • Launched and managed VisitThePlace.com website in 2007. Built and managed social networking site The Place Community in 2009. Became on-camera personality in 2010. Managed revitalization of The Place brand, look, and feel in 2011. Directed website makeover in 2012. Lead voice/personality for The Place, VisitThePlace.com, and the company’s social networking sites (The Place Community, Facebook, YouTube, Twitter, Instagram). • Directed and created print, digital, and social media marketing campaigns for advertising partners, including Universal Studios, WB Studios, Disney, Knott's Berry Farm, LEGOLAND, Cirque du Soleil, Madame Tussauds, Pantages Theatre, L.A. Live, and South Coast Repertory (Vimeo.com/TheArkHive and YouTube.com/VisitThePlaceCom). Crafted daily blogs and promotions. Directed design and layout for all products via digital storefront.• Managed 7–10 member creative, editorial, social media, and advertising sales teams.

Newport Beach, Ca

• Responsible for writing entertainment, destination, health, and lifestyle articles for Orange County-based travel magazine, OC • The Place. Responsible for writing ad copy for advertising partners, including Downtown Disney, Roxy, Quiksilver, and Tilly’s. Managed production (including all aspects of layout, pagination, pre-press, and press) and creative teams and directed expansion in Southern California to include LA and SD • The Place. Promoted in January 2007.

Newport Beach, Ca

• Responsible for copywriting, client account management, and web design for West Coast advertising and PR agency CBC. Clients included Orange County Department of Education, American Association of Critical Care Nurses, and high-tech clients such as GraphOn and NetApp. Won Award of Excellence from National School Public Relations Association.

Irvine, Ca

• Responsible for data entry, filing, mailroom, and office duties for award-winning West Coast ad and PR agency DGWB.