A boutique marketing and communications company with multi cultural and diversified talent pool of digital experts with an average experience of 8+ yrs, having worked with SMBs to Fortune 500 across geographies, have come together to create “brand love” and drive "business growth"​.Our commitment is supported by our Ekenzoku framework to converge data, creative, media and technology. We are a Magic + Logic World with Noboru in it. Clients: Aditya Birla Capital, Ping Pong Inc… Show more A boutique marketing and communications company with multi cultural and diversified talent pool of digital experts with an average experience of 8+ yrs, having worked with SMBs to Fortune 500 across geographies, have come together to create “brand love” and drive "business growth"​.Our commitment is supported by our Ekenzoku framework to converge data, creative, media and technology. We are a Magic + Logic World with Noboru in it. Clients: Aditya Birla Capital, Ping Pong Inc, Kabira Mobility, Digit General Insurance, UrbanKisaan, Faremart, Akounto, The Art Of Living Foundation, Northmist, Tellofy, BodhMarga Foundation Show less

Digital marketing courses across fulltime/part-time/executive batches

Leading the global digital marketing initiatives for the group

Clients: Motorola, PizzaHut, KFC, American Express, ABP News, Snapdeal, Safilo and more

• Helping "global marketing" team of the silicon valley giant to strategise, plan, execute, measure and improve their worldwide digital communication. • Extensively worked on Marketing Automation programs at larger scale

Engagements: Consulting | Digital Strategy | New Business | Account Planning/Management• Managed digital mandate of Dabur, DLF, Cairn Energy, Limeroad, Airtel, Sake City Hospital (Spice Group), Guardian Pharmacy, NIIT, Easy Cabs (COR) and Greatlakes.• Managed end-to-end customer life-cycle. Business Pitch → Contract Negotiation → On-boarding → Strategy and Planning → Business Delivery → Escalation Management → Financials• Won medium and large scale business accounts… Show more Engagements: Consulting | Digital Strategy | New Business | Account Planning/Management• Managed digital mandate of Dabur, DLF, Cairn Energy, Limeroad, Airtel, Sake City Hospital (Spice Group), Guardian Pharmacy, NIIT, Easy Cabs (COR) and Greatlakes.• Managed end-to-end customer life-cycle. Business Pitch → Contract Negotiation → On-boarding → Strategy and Planning → Business Delivery → Escalation Management → Financials• Won medium and large scale business accounts. Strategy formulation for new and existing business Show less

www.webexceldigital.com • Started full-service interactive agency (digital division of WSPL) from scratch to profitable operational unit in 8 months’ time. Grew from 02 to 25+ team • Helped a loss-making global car rental company to attain profitability in 1 year timeframe • Delivered services on “Pay-Per-Performance” model in a startup environment for highly competitive/matured markets and into travel vertical with narrow margins. However, made good profits… Show more www.webexceldigital.com • Started full-service interactive agency (digital division of WSPL) from scratch to profitable operational unit in 8 months’ time. Grew from 02 to 25+ team • Helped a loss-making global car rental company to attain profitability in 1 year timeframe • Delivered services on “Pay-Per-Performance” model in a startup environment for highly competitive/matured markets and into travel vertical with narrow margins. However, made good profits. • Got the accreditation of “Google Certified Agency”. Worked closely with Google UK and Google India to manage domestic/international clients. • Won large scale exclusive annual contract by outperforming existing digital vendors of US travel major. Executed campaigns for more than 70 countries • Design, execution and improvement of business processes for all the service lines and other departments • Formulated short-term/long-term plans, fund estimates with expected outcomes and overall goals for the agency.• Looked after strategy, creative direction, timing and execution of activities including search, social, display, email, analytics, web projects. Ensured all projects are delivered as per SLA. • Reported to board of directors Show less

• Worked in search and display marketing team for top travel portal in US. • Helped business to see a 10 fold increment in large scale online sales volume (flight bookings) within 5 months of time along-with reduction of CPA by 20%. • Formulated account management process for ease and to avoid fluctuation in performance. Created market leading creative/copy which took the brand to new heights. • Helped the portal to optimize the landing pages as per the search… Show more • Worked in search and display marketing team for top travel portal in US. • Helped business to see a 10 fold increment in large scale online sales volume (flight bookings) within 5 months of time along-with reduction of CPA by 20%. • Formulated account management process for ease and to avoid fluctuation in performance. Created market leading creative/copy which took the brand to new heights. • Helped the portal to optimize the landing pages as per the search strategies. • Suggested new ways of price presentation and calculation. Also, corrected the user flow and to stop leakage on website which resulted in tremendous increase in flight bookings Show less

Worked on Search, Social and Display Marketing of US based clients for the worldwide target audience.Highlights:• Managed monthly budget close to USD '4.95 Million'• 60% increment in achieving primary goal over 2 months time maintaining a lower CPL• Initiated new processes – to improve team efficiency and productivity – reduced reporting time upto 90%• Automated the processes like reporting, budget adjustment, bid changes and other monitoring… Show more Worked on Search, Social and Display Marketing of US based clients for the worldwide target audience.Highlights:• Managed monthly budget close to USD '4.95 Million'• 60% increment in achieving primary goal over 2 months time maintaining a lower CPL• Initiated new processes – to improve team efficiency and productivity – reduced reporting time upto 90%• Automated the processes like reporting, budget adjustment, bid changes and other monitoring work• Implemented new updates/”feature releases” on accounts to take an extra edge on competitors. Provided intelligence and competition analysis reports based on market research • Played key role in large scale marketing automation tool developments. • Trained new resources on excel, search/display marketing and other advertising tools Show less