Anastasiia Diuzharden Email & Phone Number

Belgrade, Serbia

Serbia

Yandex, one of the largest multinational IT companies in the CIS region, has a global footprint with its headquarters in Russia and branches across Armenia, Serbia, Kazakhstan, and Turkey.In my role as a Content Marketer for Yandex's HR Marketing Department, my responsibilities span across multiple streams:- Editorial and Localization: Overseeing the production of high-quality content in Russian, English, Kazakh, Chinese, and Arabic for all HR Marketing initiatives.- Content and Communication: Dedicated to enhancing Yandex's Hiring Portal (yandex.ru/jobs). My team focuses on optimizing the portal to attract and retain top talent by integrating content grounded in thorough research, customer development, and in-depth analytics.-Additionally, I wear the hat of a Product Owner for the stream related to vacancy creation and publication.

Belgrade, Serbia

FBS is a licensed international trading company with more than 150 countries of presence and 13 years in the market. 27 000 000 traders and 410 000 partners have already chosen FBS. Also, FBS offers various trading instruments: Forex, Crypto, Stocks, Metals, Energies, etc.As a Head of Content Marketing, my team and I are responsible for increasing brand awareness, brand credibility, and customer loyalty.

Yandex Busines is an automated advertising platform for small and medium entrepreneurs.I led the editorial, social media, and content production teams. Run owned projects as special projects and native advertising, video, and audio podcasts, and expanded b2b-flights with additional content projects.My team primarily worked to increase brand awareness, edibility, and audience loyalty in this role.Main accomplishments:- Built a highly-performing and completely independent team that was able to work on dozens of projects at the same time. - Developed a strategy, launched brand social media channels, and grew them from zero to tens of thousands of followers in less than a year by providing helpful content based on data, research, and promotional strategy.- Launched and hosted the podcast about small entrepreneurs with 15 000 plays per episode on average.- Built an in-house video production and launched the podcast's video version with more than 20 000 median organic views and 70% viewability.- Launched special projects and native advertising in media with up to 10% CR and up to 7 000 000 reach.- Launched a brand media for small and medium entrepreneurs to expand site traffic with non-brand queries. We achieved the 50 000 monthly SEO-views KPI within three months. The total average monthly traffic was about 100 000 views.- Regularly supported brand and product campaigns and events by providing concept and content creation support: landings, emails, and handouts.- Increased emails' Open Rate by up to 30% on average and Click Rate by up to 7% on average by reviewing and rewriting onboarding emails.- Expanded advertising campaigns through additional content projects. One of these campaigns won four Effies.

Yandex Zen is one of the biggest blog and content platforms in CIS.I joined as an intermediary between Yandex Zen and the agency that won a social media tender. I was responsible for social media strategy and planning.Main accomplishments:- Built a regular social media content release process. Organized the editorial work so that all content was prepared in advance, not 5 minutes before launching.- Increased the average Organic Reach to 15% and Engagement Rate from 0,03% to 0,7%.

Москва, Россия

Mango Insurance is an InsurTech company that deals with apartment insurance and works on a subscription model.I came to Mango way before launching. I was responsible for the whole communication process and building the launching strategy.Main accomplishments:- Developed a content strategy and product launch communication strategy.- Rewrote all the juristic documents to make them more transparent and friendly to customers but still legally valid. - Launched a brand media about safety and peaceful living with up to 7% monthly revenue.- Was responsible for influencing marketing and achieved ROMI up to 120%.

Москва, Россия

Москва, Россия

Москва, Россия

Москва, Россия

Москва, Россия

Making media great again

Москва, Россия

Аналитика и составление ежемесячных и полугодовых отчетов о работе изданий. Работа с социальными сетями изданий компании: Lookatme.ru, The-Village.ru, Furfur.me, Wonderzine.com, — разработка стратегий, аналитика, составление гайдов.Аналитика выпуска изданий и их оптимизация.Закупка рекламы и трафика для изданий.Работа с партнерскими площадками.

Работа с социальными сетями The-Village.ru

Москва, Россия

Мониторинг комментариев и тем в коммьюнити на сайтах издательства Look At Media: lookatme, the village, furfur, wonderzine. Удаление тем и комментариев не соответвующих законодательству и/или правилам пользования сайтом. Коммуникация с пользователями.

Москва, Россия

Moscow, Russia

St Petersburg, St Petersburg City, Russia