Fisheye was founded in 1998, by Anjila Puri, a graduate of the National Institute of Design, Ahmedabad. With over 25 years of brand building experience, Anjila is an avid traveller and coddiwompler – lives by the sea, loves the mountains and nature, and is committed to the welfare of animals.We believe in Design for Good.Our approach is simple. We want businesses to be successful and sustainable.We are Fisheye – a brand identity and communication design firm with creative studios in New Delhi and Goa. We embrace the potential of good, creative design to help your business grow in a world that makes people think, feel and act. We are clever at creating iconic brands with strong personalities that works magic with its audiences, across print, social and web media to create impact.We are a small core team of 6 people. However, we collaborate with some of the best creative minds, inspired writers and strategists and web technology teams. We rely a lot on common sense and understand people, emerging market trends and technology. Our ideas are based on insightful creative thinking, our solutions original, intelligent, evolved and sometimes quirky. Our clients are our partners at every step of the design process, which makes each project unique and creates brand value with a distinct personality.Our work spans various industries across identity, print, packaging, web and environment. We are most inspired when we work on projects that affect the world we inhabit – many of our self initiated projects are often social driven action work with deal with the environment. It is also exciting for us to work with start ups and small businesses with great ideas and potential. And who can benefit from our insights and design services.