Anjlee Majmudar Email & Phone Number

London, London, GB

I am responsible for the overarching proposition and feeding best practices, partnerships, tech, and thought leadership into the activation teams that support our clients. I possess a deep understanding of DSPs, SSPs, SPO/DPO, brokering deal ID’s, bespoke partnerships, and audience-first planning and activation. My track record demonstrates proven success.

London, Greater London, GB

Oversee 50+ self-service clients valuing over $10MM+ per year-Increased media activation spend across a book of business by $1MM in the first 9 months-Lead 3+ Account Managers to steward client relationships, build platform expertise, and be a point of escalation for both internal and external situations-Develop roadmaps and priorities to identify.

London, Greater London, GB

Chicago, Illinois, US

Helping brands navigate the complex marketing technology landscape by aligning people, process, and platforms through: Digital Media Assessment, Gap Prioritization, Rodmap, MarTech Evaluation and Design, and client and agency operating models.

Irvine, California, US

• Manage a team of 6-8 programmatic campaign managers across multiple regions
• Lead process creation and refinement to scale productivity, efficiency and communication with internal and external partners
• Optimize all quarterly revenue delivery programmatic advertisers to ensure full revenue recognition by ensure targets are met
• Collaborate with teams across product engineering, product marketing. pricing & yield, reporting & insights, sales strategy, and sales leadership to drive success for advertisers

Seattle, WA, US

Irvine, California, US

Email MarketingTrack and report results of email campaigns including open rates, click-thru rates, and revenue.Keep abreast of the industry best practices and provide recommendations for internal strategies.Implement A|B testing, including segmentation, subject lines, sent times, etc.Manage the end-to- end email production process for promotional and.

Stockholm, Stockholm County, SE

• Implement and manage desktop/mobile campaigns, including monitoring of campaign delivery and performance, altering targeting, priority and rate of delivery to ensure impressions goals and KPSI’s are met
• Perform QA of all creative and tracking information via Charles
• Provide specifications for improvements for new launches to Ad Products team (web/mobile,etc)
• Responsible for certifying all new 3rd party tag vendors globally (i.e.: Double Verify, AdFarm, Adform, Spongecell, AdXpose, Comscore VCE)
• Work with Sales Teams to brainstorm new advertising formats and executions
• Assisted sales team in forecasting and projecting users and impressions for targeted campaigns.

New York, NY, US

Implemented, troubleshooted, monitored and optimized campaigns to ensure delivery / performanceQA’ed creative submissions and troubleshoot issues for in-progress campaignsProvided and maintain ad specsServed as primary liaison for offshore teams for QA, troubleshooting, sales processes, etc. Experienced with: ad serving (ad.com and Adtech), audience.

Chicago, IL, US

Launched & trafficked all display, video, e-newsletter, dedicated email, and mobile campaigns for Morningstar.com via Open AdStream (OAS 24/7)Managed team of two to support Midwest and Canada territory and email marketingAnalyzed metrics via DART, Atlas, MediaPlex, Eyewonder, MediaMind, and PointrollSupported Sales staff by troubleshooting creative.

Provided lead generation capacity, revenue forecasts, and marketing feedback to internal directors for Monster.com educational sites (FastWeb, Affinity, MonsterLearning, Education.org) valued at over $3.5MAnalyzed client creative, targeting and positioning for ad placement optimization and website revenue maximizationProduced sales collateral, case.

Deerfield, IL, US

Developed coupon promotion marketing plans for 29 clients valued at over $10MAnalyzed market trends and productivity reports to develop service strategies, uncover business trends, and highlight opportunitiesProvided on-going training to clientele meanwhile exhibiting the value proposition of NCH methodology Assisted the Account Manager in drafting.

Chicago, Illinois, US

Analyzed sales data to create online recruitment solutions targeted to mid-size companies nationwide by making marketing sell sheets using Microsoft Access.Created over $90K of revenue through online advertising/media space sales Responsible for maintaining over 70 client relationships to build an extensive repeatable sales networkAssisted hiring.

Bs, Marketing

Bachelor'S Degree, Marketing