Anjorin Babajide Email and Phone Number
Every brand has a story to tell—stories that engage, inform, surprise, delight, and impact their audience while driving business success. As the bridge between brands and consumers, I help companies uncover the most compelling subjects and mediums to express their unique identities. By producing high-quality, strategic content, I ensure these stories resonate with their target audience and achieve measurable business objectives.With over 13 years of experience in integrated marketing and communications, I have thrived in diverse industries, including Fintech, Engineering, NGOs, Public Relations, Real Estate and the talent market. My expertise lies in crafting bespoke solutions leveraging digital marketing, public relations, event marketing, and brand management to solve organizational challenges and drive results.Currently, I serve as the Senior Marketing and Communications Manager at Blakskill Limited, where I oversee and drive strategic marketing initiatives. My efforts have resulted in a 30% increase in collaborative marketing activities and a significant boost in overall brand visibility. I develop and execute integrated marketing campaigns across multiple channels, achieving a 20% increase in lead generation and a 15% improvement in conversion rates.My specialities include AI, integrated communications, event management, marketing strategy, corporate communications, project implementation, email marketing, social media, public and media relations, product positioning and branding, creative team leadership, new product launches, digital marketing, and market activation. I am committed to defining brand vision and positioning, elevating brand relevance, and driving traffic across various sales channels.Proficient in tools such as Salesforce, Asana, Jira, MailChimp, Hootsuite, HubSpot, WordPress, Google Analytics, Slack, Microsoft Teams, Trello, and CRM, I deliver strategic insights and optimize marketing efforts.My journey is driven by a passion for creating impactful narratives that align with business objectives and resonate with target audiences. I look forward to connecting with like-minded professionals and exploring opportunities to make a difference.
Jobberman Nigeria
View- Website:
- bitly.is/m/connection
- Employees:
- 345
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Jobberman NigeriaLagos, La, Ng
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Head Partnership And CommunicationsBlakskill Limited Nov 2024 - PresentAs Head Partnership and Communications at Blakskill, I play a strategic role in connecting verified African talent with global job opportunities. BlakGlobal is an arm of Blakskill dedicated to addressing labour shortages through SMART immigration—streamlined, meaningful, accessible, responsible, and tailored pathways for qualified African professionals to contribute their skills in countries facing workforce gaps.My role strategically focuses on building partnerships with global organizations, government bodies, and immigration consultants, ensuring streamlined pathways for African talent to access international job markets. Through targeted communications and strong partnerships, I aim to elevate BlakGlobal’s presence globally, positioning us as a trusted source of diverse, high-quality talent for employers.By aligning our partnerships and communications with BlakGlobal’s mission, I work to create clear, impactful opportunities for African professionals while enabling employers to meet their workforce needs with verified, skilled talent. -
Senior Marketing Communications ManagerBlakskill Limited May 2023 - Nov 2024I am responsible for overseeing and driving strategic marketing initiatives while achieving the following: Develop and execute innovative marketing campaigns to drive brand awareness and engagement using various channels.Manage internal and external communications, including press releases and media relations, to maintain a positive brand image and build strong stakeholder relationships.Collaborate with cross-functional teams to create compelling marketing collateral that aligns with brand guidelines and effectively communicates the company's value proposition.Utilize data-driven decision-making to measure campaign performance, identify optimization opportunities, and stay ahead of market trends for sustained competitiveness.
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Senior Marketing Manager, Exams Nigeria And West AfricaBritish Council May 2022 - Jul 2023London, England, GbI am currently responsible for leading the development and execution of the cluster/country marketing strategy and plans, ensuring alignment to the regional and global marketing strategy and brand, and working in partnership with SBUs to ensure that country marketing activities enable required business targets. I am also accountable for the planning, management, execution, and evaluation of plans for the cluster and also provide professional marketing expertise to the Exams SBU within the cluster and play a proactive role in the development of Exams within the region, including business planning. -
Stakeholders Engagement And Communications Manager - Brand And Marketing, Event Management And PrIntegrity Organization Limited. (Gte.) Dec 2020 - Aug 2022Wuye, Abuja Capital Territory, NgBabajide is responsible for the planning and implementation of MACN’s collective action event projects in Nigeria funded by the Siemens Integrity Initiatives. An Implementation team member of the Maritime Anti-Corruption Network Africa Expansion project - a collective action program in collaboration with the Danish International Development Agency (DANIDA) aimed at effective service delivery at African ports, I am responsible for creating awareness on the MACN Initiative projects. The planning & execution of the Regulatory Conversations series - a quarterly public-private dialogue between regulators & key stakeholders on resolving regulatory bottlenecks in Nigeria. Other responsibilities Responsible for all brand goals and internal and external communications for the organization; this involves being a key liaison with the media and other corporate visibility opportunities such as adverts, press releases, partnerships etc. Work with Director level and senior management team to develop strategic growth plans for the organization Plan, manage and implement all events under the aegis of the Stakeholder Relations department such as the Annual Christopher Kolade Lecture, the Regulatory Conversations, MACN project activities, - Training/Webinars and other relevant events. Perform research on issues relevant to current projects or prospective projects. This also includes analysis of project data and the generation of reports based on this. Responsible for formal correspondences on projects & events such as communiques, project briefs, letters, memos etc. Build, engage and maintain relationships with stakeholders via meetings, emails & phone calls. Plan and execute all aspects of networking and promotional events from guerrilla marketing to corporate trade shows and participated in presentations on behalf of the company. Create marketing campaigns and brand development strategies and conduct analytical reviews of existing initiatives. -
Growth Marketing And Communications ManagerTeamapt Aug 2018 - Nov 2020London, England, Gb. Drive customer acquisition and growth by developing and executing marketing strategies towards meeting and exceeding business targets and objectives.● Establish positioning, identify target audiences, and develop marketing plans with specific businessobjectives across different channels and segments● Have a good understanding of the organisation’s products and the industry as a whole● Coordinating marketing campaigns and drive execution working with the other members of the marketing teams● Manage and improve lead generation campaigns, measuring results.● Building brand awareness and positioning especially within the target customer segment.● Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads● Identify effectiveness and impact of current marketing and sales initiatives with tracking and analysis, and optimize accordingly -
Marketing And Communications ManagerWari Nigeria May 2015 - Jun 2018• Development and Implementation of strategic marketing plans that increase agent network.• Creation of innovative Channels Marketing strategies to drive product penetration.• Planning and organizing events such as product launch, promotional campaigns, and activations to drive acquisition and retention.• Managing the branding of partner’s signage i.e. Banks (UBA branches Nationwide) and Airtel agent locations.• Managed and coordinated the onboarding and branding of all WARI’s 1,000 growing agent network across the country.• Participation in market development activities including travelling and promotion to increase agent acquisition and increase flow of transactions.• Responsibility for communication to internal audience and various customer segments.• Sourcing of advertising opportunities and placing adverts in the press-local, regional, national and specialist publications such as the radio, TV, newspaper, bill board etc.• Execution of strategic imperatives to drive product adoption and usage.• Management of external marketing partners.• Liaising and networking with a range of stakeholders including customers, colleagues, agents and partner organizations.• Manage the distribution of agent kits and branding materials to agents, merchants and partners.
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Pr/Media Communication ExecutiveRosemash Limited Jul 2012 - Mar 2015(Managed Accounts of: ASUS, SAMSUNG, ACER, IBM,WESTERN DIGITAL, NCAA and ESET Brands)• Brand Management and Corporate Communication responsibilities.• Managed a team of 12 man brand ambassadors to increase market share of ASUS in Nigeria from 3%-40%.• Developed and manage clients marketing and PR budgets.• Drove initiatives which resulted in quick product uptake: Asus, the product rose considerably in market share within a short period of launch.• Supervision of Media relation activities i.e. Samsung Radio Jingle, Living Power radio advert, NCAA consumer protection advert, Asus press conference/Launch and media meetings.• Managed market research, Advertising and Promotions, new product development and roadshow activation activities for ASUS, NCAA, and Samsung respectively. • Market research for Regal Milk and Affordable Starch competitive products.• Prepared and managed clients marketing activation budget.• The innovation of creative event ideas, experiential marketing activities and implementation for Regal Milk.• Monitored marketing trends and oversee advertising and marketing activities.
Anjorin Babajide Skills
Anjorin Babajide Education Details
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Brand Management Academy (Bma) NigeriaAnd Related Support Services -
Factual Analytics - School Of Data ScienceData Science And Machine Learning
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Rome Business SchoolMarketing And Communications
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Wild Fusion Digital CenterDigital Marketing
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Cim | The Chartered Institute Of MarketingMarketing Communications
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O2 Academy (Hands On School Of Brand Communications)Advertising And Brand Communications
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University Of BeninGeography And Regional Planning
Frequently Asked Questions about Anjorin Babajide
What company does Anjorin Babajide work for?
Anjorin Babajide works for Jobberman Nigeria
What is Anjorin Babajide's role at the current company?
Anjorin Babajide's current role is Head Partnership and Communications (Former) Senior Marketing Manager West Africa British Council Nig/Growth Marketing Moniepoint Inc.
What schools did Anjorin Babajide attend?
Anjorin Babajide attended Brand Management Academy (Bma) Nigeria, Factual Analytics - School Of Data Science, Rome Business School, Wild Fusion Digital Center, Cim | The Chartered Institute Of Marketing, O2 Academy (Hands On School Of Brand Communications), University Of Benin.
What skills is Anjorin Babajide known for?
Anjorin Babajide has skills like Marketing Strategy, Marketing, Advertising, Brand Management, Strategic Planning, Social Media Marketing, Market Research, Management, Digital Marketing, Marketing Communications, Sales, Integrated Marketing.
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