• Executes the strategic vision of property marketing collateral as requested by fee-earners, marketing partners, and COE team leadership• Designs visually stunning property marketing materials, including property brochures, offering memorandums, email blasts, brokers opinion of values (BOV), presentations, and other graphics in a highly efficient manner• Creates impactful and memorable logos and brand styles that effectively represent the essence of the property and conveys a strong visual identity• Responsible for providing timely, consistent, and high-quality design work under tight deadlines• Demonstrates a strategic mindset in developing designs and materials that align with marketing objectives• Oversee all creative aspects of production and quality control, communicating progress to Marketing • • • Specialists and liaising with Marketing leadership as needed• Deeply understand the creative process and demonstrate an efficient and effective workflow• Presents design concepts and ideas to internal stakeholders, articulating the rationale behind creative choices• Provide best practices, stay abreast of design trends, and encourage creativity on the Graphic Design team

• Created Adobe Creative Cloud libraries for floor plans, site plans, maps, icons, branding, and logos. Actively used by over 100 designers. Read more athttps://medium.com/design-bootcamp/declutter-to-improve-design-efficiency-2e2f260fcbc6- Published in Bootcamp• Created best practices for email marketing campaigns. Read more athttps://bettermarketing.pub/effective-email-marketing-75d9b1b23723 - Published in Better Marketing• Created instructional videos for global teams and led online training sessions on the use of Adobe CC libraries, creating floor plans, and email marketing best practices. View sample training videos athttps://anjoujohn.weebly.com/property-marketing.html#trainingvideos• Used GIS tools to create amenity maps, employee commute times, zip code analysis, and sale/lease data maps.• Created interactive web elements (stacking plans, interactive maps) using Adobe XD to embed in websites. Read more athttps://www.linkedin.com/posts/anju-john-b8564ab_chatgpt-and-the-designer-activity-7086939920635756544-N93q? - Published in Bootcamp

Email Marketing:• Enhanced workflow efficiency by implementing streamlined processes, resulting in accelerated email request to concept to dispatch timelines.• Developed and shared best practices for email marketing with the NorCal team, optimizing presentation and efficiency.Floor Plan Management:• Established an Adobe CC library for floor plan elements, empowering office staff to efficiently handle floor plan redraw and preparation requests.• Conducted comprehensive training sessions on floor plan, site plan, and stacking plan workflows for the office coordinators and the NorCal marketing team.Marketing Collateral Design:• Designed and developed bespoke property marketing materials to enhance digital and print marketing efforts for commercial properties.• Created high-quality branding, brochures, proposals, flyers, e-blasts, postcards, offering memorandums, lobby boards, outdoor custom signage, social media marketing content, event collateral, videos, pitches, and presentations, aligning each element with a strategic vision to maximize impact.Data Analysis & Mapping:• Generated visually compelling tables, charts, graphs, illustrations, and infographics using data analysis.• Designed mapping requests to visually communicate relevant property information, leveraging tools such as Google Maps, Google Earth, and ArcGIS.• Utilized GIS tools to map amenities, employee commute routes, and sale/lease comparables, enhancing data-driven decision-making processes.• Initiated the mapping of properties with custom marketing packages on Google My Maps to expedite the processing of new requests and enable the reuse of previously created maps and content for specific locations.Production Coordination:• Coordinated the production of marketing materials, including packaging artwork and final layout assembly for printers.• Provided detailed notes and instructions to vendors, ensuring seamless execution of production processes.

• Developed branding elements to effectively represent the scope and identity of the product and company.• Designed graphics, and videos for the website, ensuring a cohesive user experience and visual appeal. (https://hawkai.net/)• Crafted carousel illustrations to highlight the key roles and functions of the company within the industry, and created prototypes for the landing page to convey user interactions to the website developer.• Designed Android maskable icons, and splash screens to ensure visual consistency and compatibility across different devices . Also created wireframes, design systems, and prototypes for responsive mobile applications using Adobe XD.• Created video for UNSDG award nomination. View video at https://youtu.be/81TdHzR3pXEThis nomination was for contributions of Hawkai Data and partners on the Cities' COVID Mitigation Management (C2M2) Project in Kericho, Kenya.• Produced social media marketing graphics and LinkedIn post header images to maintain brand consistency and engage the target audience.• Created a series of LinkedIn startup explainer videos for brand and product marketing. Video links are below.

• Marcus & Millichap - Created marketing packages that included brochures, offering memorandums and other collateral including vector graphics for floor plans, site maps, graphs, and logos• CBNorCal - Generated new logo concepts/ branding/ marketing collateral for a real estate broker whofocuses on high-value real estate properties

Clients include:• ArcInsight Partners (Smart City/IOT Consulting Company) - Designed logo, and branding• Bluecoat (Web Security Company): Designed a series of icons for the Administrator’s Tool to manage Bluecoat appliances.• NxTV (Hospitality TV Company): Designed TV screens for use in their hospitality TV service.• Building Block CDC (Preschool): Designed logo, website, and signage for the child development center.