With almost $600MM in revenue and just over 2000 employees in 9 states, Heartland has over 40 brands delivering air-conditioning/heating/plumbing and electrical services for residential customers. My role as CMO is to fuel growth for this PE backed organization and to lead a team of corporate as well as field based marketing team members to take advantage of shared strength, delivered locally!

Leading the Marketing team for Direct-To-Consumer and business lending. Optimizing the channel mix across Direct Mail, eMail, Digital etc to generate leads for both the forward and reverse mortgage products.

Freedom Mortgage is the 5th largest Mortgage lender in the U.S and the #1 VA and FHA lender. I lead the digital marketing team responsible for driving growth through DTC Acquisition. - Driving lead generation through paid campaigns including paid search (SEM), paid social, programmatic media, display and retargeting - SEO and content generation including website personalization- creating a new mobile app for android and iOS- working on an upper funnel brand advertising campaign to raise brand awareness and prospect to drive leads further down the funnel to feed the performance marketing side

Realogy is a Holding company of franchise real estate brands globally including Century 21, Coldwell Banker, Better Homes & Gardens, Sotheby's International Realty, ERA Real Estate. This Center of Excellence position was a promotion from within the Realogy brand at Century 21. Head of Digital Marketing• Optimizing digital strategy and operationalizing digital tactics for ROI and measurable results• Responsive websites, mobile apps, online advertising, and social media management• Customer journey mapping, SEO, SEM, display advertising, remarketing, and customer acquisition• Generating analytics and transforming insights into actionable programs and tactics• Leading a team of digital marketers and technologists responsible for campaigns and content marketing across the entire customer journey for various segments and personas • Liaising and communicating between business and technology teams – bridging the gaps and evangelizing them to achieve common goals• Corporate Website management including design, development and ongoing operations, Mobile Apps, conversion rate optimization throughout the funnel, email marketing, social media and product management of CRM tools

Responsible for the digital strategy and execution across both B2C and B2B segments to enhance customer experience throughout the journey • Managing, developing and deploying the internal and external web presence for the company globally. Including feature Gap analysis documentation, prioritizing feature development based on customer decision journey mapping and overall business ownership of the web and mobile products.• Build engagement, consideration and optimizing the search funnel to generate high quality web traffic and leads, tracking and closing the loop in the offline world to judge lead source effectiveness and enable platforms that differentiate the brand’s value proposition• Manage all digital advertising including paid search, banner ads, streaming video etc. to enhance brand awareness and preference as well as for lead acquisition campaigns.• Use analytics and tracking insights to create alternate experiences, using A/B and multivariate testing in an iterative fashion to increase conversion on site• Executive presentations and communicating across cross functional teams to explain and gain buy-in for plans that can truly make a difference to the business performance• Gather competitive intelligence across the industry and use research where necessary for insights from various consumer groups, staying on top of UX trends to push the organization’s innovation agenda forward.

Manage corporate website and all aspects of consumer facing Interactive Marketing initiatives for Century 21 Real Estate LLC including Website design, development and support, online advertising, SEO and SEM, as well as Mobile Apps.• Achieved leadership position as the most visited real estate franchise web site • C21.com received Innovator's award at Inman 2011• Delivered naive apps on iOS, Android and tablet devices iPad app to address multi-screen audiences and consumers on the go

Head of Client Services and Account Management/Planning. Strategic consultant to all major clients within the group of agencies on both the traditional marketing as well as the Interactive/Digital Marketing verticals.

Client Services at Integrated Marketing Communications agency

Client-facing Account Manager and then Account Supervisor working on major brands like Goodyear tires, Phillip Morris, Dabur India Ltd. Coca-Cola retail marketing division - handling all facets of mass media advertising and other marketing initiatives like research, collateral development etc.