Anju is a Communications Strategist, Concept Artist and Creative director known for her unique ideas and storytelling based on “empathy.” With her blend of Arts and Science, she consults organizations for both internal and external branding and communications. Anju has consulted many profitable and not for profit organisations through her communication design venture. She has worked extensively in diverse industries across India and US. Her notable work is designing UI-UX for speech impaired app (US), Grow Safe Food campaign (India), exhibit in SCIENCE EXPRESS (India). She is an emerging thought-leader with her initiative “Try for Good” (TFG) where she builds a culture of “The Responsible You” in organizations and community.She is also a speaker at business and sustainability forums. She spoke at SUSTAINABLE BRANDS, Istanbul (2018), SB Kuala lumpur (2018), World Marketing forum, Mumbai (2017) and many other at academic levels too. She makes cartoons, illustrations and writes for publications, presentations and exhibits. She did a solo cartoon exhibit on sustainability in 2017. Currently working on motivational art illustrations to inspire employees, Anju is busy creating 'Spaces for Good' for CSR/Org culture. Her distinction is hand drawn illustrations with a dash of humor which are based on insights from her corporate career. She also engages employees with fun workshops -building eco-connections.In community work she ignites youth with engaging workshops, events and contests to spread the credo of TFG for “Healthier Environment, Better Communities and Happier You”. Anju is a PhD in Biotech and has specialized in Business Management. Anju has been recognized for her creative potential at the State and National levels in India for designing advertisements and cartoons. Authored books- ANGRO SAPIENS- Knowing & managing our angry selves; THE 10As OF RESILIENCE- Step by step approach to withstand, cope, regain & grow; THE CHANGE GENERATION- a book with action stories on sustainability of millennial entrepreneurs from around the world. GET MAX FROM YOUR WEBSITE-.a hand book for small business owners. Columnist in IT/Business magazines. TV/ Talk shows.