Allison Judd Email & Phone Number

Sydney, NSW, AU

London, Greater London, GB

• Created tailored campaigns for practice area groups and individual attorneys, collaborating with business development and wider communications teams for global law firm’s New York office
• Developed messaging and content for the firm and practice leaders including intranet stories, press releases, web copy, social media content, and media pitches
• Provided ongoing editorial support for byline creation and award submissions
• Wrote internal communications to highlight general work, pro bono work, and culture stories

New York, New York, US

• Strategized media plans for practice areas including: finance, sports, M&A, tax, labor andemployment, real estate, healthcare, and intellectual property
• Developed media measurement and tracking processes, and identified KPIs to define success
• Managed the workflow for outside PR firm, ensured impactful media mentions in key publications
• Media hits included: The Wall Street Journal, Bloomberg, Bloomberg Law, Reuters, Private Equity International, Law360, NPR, Business Insider, and Modern Healthcare

New York, NY, US

• Promoted from Publicist to Senior Publicist to Associate Publicity Manager
• Executed campaigns for high profile authors including: U.S. Senators Kirsten Gillibrand and Amy Klobuchar, Bryan Stevenson, National Book Award Finalist Erika L. Sanchez
• Leveraged authors’ books, interests, and backstory to create compelling media narratives
• Built debut authors’ brands and market awareness in order to drive publicity and sales
• Led day-to-day publicity for Dr. Seuss brand including overall strategy, media outreach and the launch of the first Seuss-branded bus (design, consumer event strategy and partnerships)
• Coordinated cross-country author tours and represented the company in on-site events

New York, NY, US

• Wrote press releases and pitch materials for 70 titles a year
• Coordinated cross-country author tours, traveled with authors, and represented the company
• Managed budgets for campaigns with as much as $200,000
• Supervised and managed the workload of departmental intern
• Created publicity campaigns in conjunction with large international brands (Disney, Dr. Seuss, Nickelodeon, Warner Brothers, DC Comics, Princeton Review)
• Built and maintained relationships with trade and consumer media (print, radio, TV, and online)

New York, NY, US

• Spearheaded major campaigns for high profile authors such as: New York Times bestselling author Emily Winfield Martin, Marc Brown, Lisa Yee, Erika Sanchez, Senator Kirsten Gillibrand
• Collaborated with marketing, editorial, and sales to create streamlined messages for campaigns

New York, NY, US

• Worked on campaigns for New York Times Bestsellers including--Brunette Ambition- Lea Michele, Why Not Me- Mindy Kaling, Cute Emergency, Trim Healthy Mama Cookbook, Neil Patrick Harris, Dad is Fat- Jim Gaffigan, Your.
• Generated both national and local media (print, radio, TV, and online)
• Wrote galley letters and press materials for 16 titles
• Assisted the Director of Publicity and Assistant Director of Publicity
• Coordinated book signings and ensured media coverage of said events
• Trained five fellow employees on our systems and databases

• Monitored daily press coverage for multitude of celebrity clients
• Pitched lifetyle and entertainment stories to both large and local media outlets
• Prepared monthly status reports for clients detailing all media coverage
• Supported staff at events for N.Y. Fashion Week & “Tinker Bell” movie premiere
• Created comprehensive media lists for major U.S. cities

• Handled high profile events and clients, such as Shaun White for Oakley sunglasses launch
• Helped to construct intricately themed events

Bellevue, WA, US

• Drafted and edited press releases for Broadway shows such as Wicked
• Updated company’s blog, Facebook and Twitter daily
• Assisted staff with promotional events such as Broadway in Bryant Park
• Trained three fellow interns in administrative duties

B.S., Public Relations, European History

Education record