Anju Gupta Email and Phone Number

Developed and implement local sales-promotion activities to support local sales strategy oncentrally agreed marketing strategies and guidelines.o Plan and implement local events, local communications in cooperation with local markets andinitiatives to support B2B Sales target groups e.g. eXperts newsletter and promotions,acquisition of new eXperts participants, PPB newsletter, and promotions.o Worked on Sales Products & Programs (PPM) Marketing: communication campaigns of newLHG sales products and programs to B2B customers.o Conducted Joint Sales Promotion activities with B2B customers towards joint B2C customersas part of the agreement, e.g. joint mailings, events, contests, product hunts & fares.o Monitored, evaluate and initiate customer-centric activities together with the regional B2BSales Promotion colleagues. Performing Local PR coordination with B2C Marketing.o Continuously monitored and reported of competitor B2B Sales Promotion/ Marketing actionsin the market. Ensure local harmonized B2B Lufthansa Group appearance.o Regularly updated of the local Marketing, tracking of budget spend via online Marketingbudget tool and reconciliation on SAP.o Amended and facilitate centrally/regionally provided content on local platforms and programs.Contribute local content, do local/language feedback to translations on airlines specific content.o Coordinated local LHG partner (e.g. JV partners) input for central tools and platforms (e.g.PPB, eXperts, the corporate newsletter, etc.)o Procured and inventory control of B2B Marketing materials. Also, review and implementedB2B partnerships. Continuously updating relevant Sales Promotion/Marketing databases.

o Contributed significantly to Revenue and Yield Management. Creation and Management of astrong database of potential Agents and Corporate.o Manage business partners with regards to services & deals. Handled Group movements forCorporate and agents. Key account person for German Embassy, Max Mueller Bhavan andIndo German Chamber of Commerce.

o Flight steering and direct passenger handling.o PPB (Corporate loyalty program) and Miles and More (Customer loyalty program)