Anju Hurree Email & Phone Number

Luxembourg, Luxembourg, Luxembourg

Report: VP Digital Sales & MarketingIn close collaboration with our commercial teams worldwide, identify and validate business opportunities on customer and lane basis. Through deep dive analysis, drive efficiency in the way we approach the market with the goal to maintain and improve our market share, set targets and define strategy through interdepartmental collaboration.Steer geographic regions and specific product focus to maximize profitability for the company and provide performance measurement toolkit to key stakeholders.Skills: Sales Management & Strategy · Business Relationship Management · Performance Measurement · Target setting · Project Coordination · Sales and Marketing · Business Development · Presentation Skills · Global Business · Business Analytics · Opportunity Identification · International Sales

Luxembourg, Luxembourg

Within the Sales Transformation project, I am currently in charge of the Product Sales Development on a global level. This involves opportunities identification and market share improvement through deep dive analysis, target setting and strategy definition through interdepartmental collaboration.Report: Director Global Product Management Manage and develop the product portfolio by (i) evaluating market opportunities per product, addressing customer segmentation and economic; (ii) performing competitive benchmark to ensure our products are addressing the market demand and (iii) converting customer feedback into actionable goals that support further product enhancement.Develop existing and new products by (i) articulating the value proposition and business plan through the set up of a conceptual model; (ii) defining the product (and its features) as well as the operational requirements and related cost implications to help validate the value proposition and business plan and (iii) creating a clear road map for the products and communicate the aligned plan to internal and external stakeholders.Steer geographic regions and specific product focus to maximize profitability for the company by (i) tracking performance through leveraging internal and market data to focus on corrective actions, (ii) developing and executing an aligned approval process to ensure tracking (scorecards) and communication of the products performance versus the customer commitment and (iii) in conjunction with BI and Finance Controlling teams, cascading down the product performance to all levels of the commercial organization to ensure alignment on focus areas to improve or surpass set objectives.Marketing and Selling enhanced / new products: (i) Develop the marketing and communication plan for all areas concerned and (ii) Design and maintenance of multi-channel product training programs into overall company training set up.

Brussels Area, Belgium

On a global level, manage and optimize the Travel Program of Global Corporate clients headquartered in Belgium. Coordinate and align the implementation of the agreed strategy and the set objectives with Egencia’s local Account Managers in the different markets covered by the client. Monitor the global performance, support the clients to achieve (and exceed) the set objectives and consistently look for opportunities for further improvement through deeper data analysis, consulting on behaviour management, setting the proper trainings for their employees and suggestions on negotiations with key suppliers. Engage with the sales and implementation teams since the beginning to accommodate the on-boarding of new clients. In addition, active involvement in the NDC working group and evaluate impact for the global clients (AM perspective).

Doha, State Of Qatar

Report: Senior Manager E-commerce & OTA SalesIn line with the company-wide strategy, develop the OTA channel strategy for Qatar Airways and ensure it is applied in local markets with the support of our regional offices. Negotiate, manage, monitor and lead the steering of Global OTA accounts in coordination with internal stakeholders (local markets, different departments such as marketing, pricing and revenue management, eCommerce). Define and allocate budget for marketing and incentive funds, and coordinate utilization of funds with the local markets. Support local markets and Global OTA Partners with weekly and monthly reports to drive growth through corrective actions. Engage our local markets to drive more revenues by adopting an effective and targeted marketing approach to deliver the expected ROI. Organize diverse internal and external strategic meetings to educate local markets about the business and various sales driven tools available from our partners. Develop packages with global and key local partners to diversify the offer with a focus on leisure routes. Manage a team of 3 (business analysts and marketing officers). Trainings: Sales Academy Training at Qatar Airways

Diegem

Report: Head of Sales Development & SteeringGlobal OTA (Online Travel Agency) Sales: Develop OTA strategy for Brussels Airlines whilst contracting the business in cooperation with Lufthansa Group airlines (Pan-EU or Global contracts). Monitor and lead the steering of OTA Sales in local markets in coordination with local organisations, different departments and Lufthansa Group organisations. Define and allocate budget for marketing and incentive funds, and coordinate utilization of funds by local markets. Lufthansa Group Sales Coordination: Work closely with the VP Sales to coordinate, monitor and follow commercial activities and projects related to the Lufthansa Group sales strategic team (e.g GST). Represent Brussels Airlines within LHG working groups specifically to align with sales products/programs, adoption and development of commercial tools (e.g Tiger, Corona). Monitor commercial agreement in place with Lufthansa Group and ensure a follow up on the budget optimization for agreed projects, tools on group level. Internally, work with the different departments concerned (e.g Revenue Management, IT) to ensure LH Group initiatives are planned and relevant resources are catered for the different projects.

Diegem

Report: Head of Sales Benelux Develop the Meetings and Conventions business segment for Brussels Airlines, Lufthansa Group (LHG) and Star Alliance (Belgian market). Define strategy and action plan for each type of stakeholder involved (Agency, Corporate, Association, Press, Convention Bureau, Venues/Convention Centres/Hotels). Define and allocate budget for marketing activities. Increase stakeholders’ knowledge about the products portfolio. Develop partnership with stakeholders in order to make Brussels Airlines/LHG/Star Alliance THE exclusive airline partner for all meetings and events taking place mainly in Belgium and our operated African destinations. Organise famtrips and allocate/follow up marketing funds to specific actions. For the CEO/CCO: Organise yearly commercial event.

Diegem

Report: Manager Agency & Leisure SalesManage a portfolio of clients (travel agencies) in the Benelux market. Monitor sales and targets as defined on company level. Define sales and marketing actions in order to increase revenues and reach/exceed set targets. Manage and animate the incentive programme dedicated to travel agencies in the BeLux market. Lead the project: “Meetings Industry” to assess the potential of the MICE business for Brussels Airlines and the possible integration of the of Star Alliance meetings products in the Belgian market. For the CEO/CCO: Organise yearly commercial event.

Diegem

Report: Vice President Sales Benelux In collaboration with the Marketing Department, define actions to increase sales via the indirect sales channel in the Benelux market. Monitor the African operated destinations from a Sales Benelux standpoint: benchmark and follow-up with sales actions. Collaborate in the development of a business plan for the launch of 4 new African destinations. Manage and animate the incentive programme dedicated to travel agencies in the BeLux market. For the CEO/CCO: Organise yearly commercial event.

Diegem

Report: Area Sales Manager Benelux For the Sales Benelux Department, analyse sales data and prepare reports to be used for management and route review meetings. Route Improvement Analysis: provide view of past, present and advanced bookings per route and recommend for action (SWOT analysis, benchmark,…).

Brussels Area, Belgium

Develop the relationship with corporate clients and promote the international internship programme. Organise Job Fair for AIESEC ULB.

Brussels Area, Belgium

Brussels Area, Belgium

Develop the Incoming Department of AIESEC ULB. Welcome and monitor trainees coming to Brussels: take care of their accomodation, registration, follow-up with the counterpart in the company hiring them for their internship, organise activities for the trainees.