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20 years of commercial experience across a litany of verticals has given me profound insights on adaptability, strategy, innovation, and what it takes to build a winning team. As a mother of color to two amazing young ladies, they have taught me so much about work-life balance, giving back to others, and staying resilient in the face of life’s many challenges. They are my source of strength, and my most important role. My time with Thinkspace has hands down been the most exciting entrepreneurial journey of my career. I have thrived over five years executing multiple projects on an ongoing basis, and exhibit leadership by rolling up my sleeves when our world-class team faces a challenge. We all share a passion for innovation, growing our company, and forging our own future. Anything is possible with a positive mission and a commitment to working your socks off!
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Vice PresidentThinkspace Sep 2018 - PresentUsa -
Group Marketing ManagerFrem Group Jul 2015 - Jul 2018Working for one of the UK’s largest and fastest growing bespoke office furniture manufacturers.Complete responsibility for all of the group’s online and offline marketing activities. Responsible for setting the bar for new brand / product projects, and consequent new sales and marketing materials. Responsibilities included promotional campaigns, event management and delivering marketing communications both internally and externally. -
Marketing Manager MexicanPaulig Group Feb 2014 - Jun 2015Milton Keynes, United Kingdomo Successful Project Mgt of Discovery to Santa Maria Switch on 45 SKU’s NPD/EPD in UK.o Leading the Brand Plan process and execution utilising analysis, insights and learning's to deliver strong plans.o Delivery & Implementation of full marketing mix of £7m brand plan for 1- 3 years with KPI’s.o Responsible for ensuring products remain better than competition through Sensory Testing.o Driving strong UK input from internal team and consumer into new pack redesign 2016 with Central teamo Developing & shaping NPD with central team, utilising UK consumer insights.o Leading and managing execution of on pack promotional campaign with redemption/digital elements.o Managing Brand Performance through monthly meetings with Central team virtually.o Partnering with Central team as UK rep in piloting of new insight process for Street Food. -
Brand Manager CrushaThe Silver Spoon Company Aug 2011 - Feb 2013Peterborough, United Kingdomo Project Mgt (Stage & Gate) & Brand Development of 15 New SKU’s within tight 6 month timeline.o Leading brand re-positioning via new packaging, new digital and ATL campaign. o 3 Year Crusha Brand Plans with 360 activation, KPI’s and 1st year £2 million Budget Mgt. o Leading 3 year innovation plan & rollout, developing an insight led pipeline that delivered incremental growth. o Delivery of an ATL National campaign including TV & Nickelodeon Sponsorship.o Development of National Sampling program ‘Milkshake Tour’ with data capture. o Management of digital media and social media campaigns.o Managing the Brand redesign for Allinson Flour with agencies, and internal stakeholders. -
European Brand Manager Personal CareAvon Nov 2010 - Jul 2011Northampton, United Kingdomo Delivered 8 SKU’s from initiation to launch at every 4 week catalogue cycle for 32 countries. o Mgt of European NPD stage gate process working in a multi-functional matrix team.o Applying consumer insight to develop and deliver a 3 year pipeline profitable new products.o Working with global/regional teams/agencies o Working with Global HQ to drive development of brand strategy, product & packaging, creative for EMEA through local consumer insight. o Acting Super User of new Marketing Costing system. -
European Brand Manager BeautyAmway Europe Dec 2008 - Nov 2010Milton Keynes, United Kingdomo Development of Beauty Business Case for Global HQ, a new Beauty line launch - approval gained.o Beauty Brand Strategy with KPI’s, full 360 brand activation strategy to drive brand value/fit.o Seconded to work on RSG project to execute fast tracked new Brand Launch within 12 months.o Customer profiling, by interpreting Global Consumer Segmentation and Consumer Need Studies in Germany & Russia to confirm effective targeting/positioning via communication. o Partnering with Global HQ in localising Brand Concept, Packaging, Fragrance and Price in Europe.o Collaborating with Make-Up Artists in Milan to deliver shade palette for the Cosmetics line.o Delivered an integrated trial and sample campaign for consultants and end customers. -
Brand ManagerAmway Europe 2004 - 2010
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European Brand Manager RussiaAmway Europe Dec 2007 - Dec 2008Milton Keynes, United Kingdomo Development of a regional brand growth strategy with Local Russian team, collaboration with global and thorough in depth and insightful analysis of market, financial and research data.o Responsible for all aspects of Brand & Product Portfolio management initiatives in Russia i.e. Advertising, Physical Presence, and New Product Development.o Market Research program to generate and screen new ideas for NPD, grow market share. o Development of Physical Retail Showroom Plan to encourage Customer access in Russia. o Development and execution of a $10million marketing campaign including TV, Press and Online.
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Product Marketer EuropeAmway Europe Feb 2004 - Dec 2007Milton Keynes, United Kingdomo Responsible for Homecare brand and product initiatives for 26 European markets.o Support Senior Mgt with development of a 5 year growth strategy for the product categories.o Development of CSR strategy - launched a charity pin raising $1m in Year 1. o Development and Implementation of UK Marketing Plan - New Business Model.
Anjul Chandi Skills
Anjul Chandi Education Details
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International Marketing
Frequently Asked Questions about Anjul Chandi
What company does Anjul Chandi work for?
Anjul Chandi works for Thinkspace
What is Anjul Chandi's role at the current company?
Anjul Chandi's current role is Thinkspace Principal & CEO.
What is Anjul Chandi's email address?
Anjul Chandi's email address is an****@****ail.com
What is Anjul Chandi's direct phone number?
Anjul Chandi's direct phone number is +4477305*****
What schools did Anjul Chandi attend?
Anjul Chandi attended University Of Greenwich.
What skills is Anjul Chandi known for?
Anjul Chandi has skills like Marketing Strategy, Marketing Communications, Brand Management, Marketing Management, Consumer Products, Fmcg, Customer Insight, Brand Development, Project Management, Market Planning, Marketing.
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