Anjula Duggal Email & Phone Number

New York, NY, US

Portland, US

Portland, US

Levitating Monkey’s mission is to help individuals realize their full potential by living healthy lives according to their unique dosha.

New York, NY, US

• Develop and implement an integrated strategic marketing plan, with a significant focus on digital marketing, to advance the brand’s identity, broaden awareness of its programs and priorities, expand visibility with key.
• Identify challenges and emerging issues faced by the organization. Work with leadership to define and execute appropriate strategies to tackle them.
• Website: Optimize SEO ensuring content is up to date, a consistent “NEXT for AUTISM” brand/tone, user journey is clear, and performance of content is measured against clear KPI’s. Manage web maintenance firm.
• Content: Oversee and generate engaging content for stakeholder communities that is consistent with the NEXT for AUTISM brand/mission. Keep up to date and informed about all aspects of NEXT for AUTISM.
• Social Media: Plan and coordinate a schedule of activities across Facebook, Twitter, Instagram, LinkedIn, YouTube, and other platforms to expand social media audience base, drive list growth and increase revenue.
• Paid Media: Coordinate a paid media strategy to include Pay-Per-Click advertising and online advertising. Regularly review and amend keywords and ad groups to optimize performance. Maintain the NEXT for AUTISM presence.

* Website, Brand and Affiliate Management * Acquisition Funnel Optimization & Measurement * Digital Content Strategy* Marketing & Communications Strategy* Marketing Budget Management* Clients included: The Administration for Children's Services - NYC.gov, The Aligned Center, The School for Strings

Brooklyn, NY, US

Responsible for the Center's marketing and communications efforts, including brand development and promotions, revenue-generation for all products and services, editorial and design services, media relations, and internal communications

• Prepared and managed overall marketing strategy
• Analyzed market trends, recommended changes to marketing and business development strategies based on analysis and feedback
• Prepared and managed the overall marketing budget
• Development and maintenance of CRM solutions
• Oversaw CMI's public relations initiatives
• Designed and produced needed marketing collateral

• Worked with the executive team to set the strategic vision for the digital business
• Drove month over month key performance indicators up for both www.giftandhomechannel.com and www.farcountries.com
• Worked with product development, interactive marketing, technology, and content teams to identify and implement key digital strategies to grow our revenue streams

• Online Branding, Acquisition & Retention Campaigns for new site launch of DesignSessions Online Magazine (http://blog.sessions.edu/)
• Developed, managed relationships with third-party affiliates to effectively market our online properties
• Responsible for managing the workflow between freelance editors and production for all online activities
• Participated in the creation of editorial schedules
• Reviewed, monitored freelance editors’ progress through all phases of a campaign
• Assisted freelance editors, as needed, in copyediting and proofing process

US

• Worked directly with both Artists and Management to acquire exclusive web content. Artists included: The Posies, Ladytron, Josh Rouse, Tara Angell, Jess Klein, Osaka Popstar, and Big Star
• Developed/managed relationships with third-party sites to market and promote our artists effectively in both the online and traditional revenue-generating outlets
• Worked with the Business Affairs Dept to provide third-party sites with legal licensing agreements for our artists and their performance footage
• Worked with the Sales & Distribution Departments to barter our online content for offline and online retail price and positioning
• Created online marketing campaigns for our artists that included artist webcasts, chats, and online listening events

• Developed & managed relationships with third-party sites to market independent artists/musicians effectively in both the online and offline space
• Responsible for developing Artist(s)/Product Awareness, and Sales at traditional and nontraditional outlets through campaigns that included in-store play, online rotation, discretionary listening posts, lifestyle and.
• Aided in setting up tour support through merchandising venues and retail in tour markets with a major emphasis on college markets

New York, NY, US

• Planned and executed online/offline marketing plans across multiple media channels for artists. Artists included: Pearl Jam, Jennifer Lopez, Sade, Macy Gray, Oasis, Travis, Celine Dion, and Jamiroquai
• Interacted with and managed outside agencies to optimize media plans and schedules to maximize company revenue
• Developed and executed national programs with online media partners

• Developed, maintained, and called out misses to schedules for catalog
• Managed relationships with print and prepress vendors regarding schedules, image flow, proofs
• Trafficked and monitored internal assets (merchandise, copy, photography)
• Updated and called out misses to all tracking reports and working documents within the Production Department
• Main Production contact person for Amex marketing
• Created and trafficked all covers and back covers (versioning) with marketing