Anjuli Wilkie, Mba Email & Phone Number

Dallas, Texas, United States

Responsible for developing and driving short and long-term strategies for 30 assigned categories (Dry beverages, baking, canned veg/fruit/fish, and shelf stable juice). Manage business performance by growing profitable sales and market share, leveraging data to influence key stakeholders, and activating consumer insights to recommend and commercialize innovation. Developed a 3-year innovation roadmap and category strategy template for top performing owned categories (coffee and baking).Leverage shopper, category, and market trend data to inform strategic and actionable recommendations to cross-departmental leadership during monthly and quarterly business reviews. Manage 30+ projects from ideation and commercialization to implementation and verification. Successfully launched 35 new proprietary products in June 2024.Manage, coach and develop two direct reports to drive respective owned categories and support company initiatives.

Dallas, Texas, United States

Developed 28 cross-category innovation concepts across renovation, transformation, and breakthrough initiatives by balancing qualitative & quantitative analysis and leading all project initiatives with external agencies. Created and aligned with executive leadership to a multi-year vision and roadmap for own brands seasonal and everyday cross-category innovation.Conducted 30+ consumer insight projects consisting of ideation sessions, consumer surveys, and trend reports for category teams. Co-led an internal leadership development and innovation taskforce with regular (monthly/quarterly) speaker and learning sessions, for the broader own brands team.

Dallas/Fort Worth Area

Developed and executed annual category strategies for 30+ SKUs across a 14,000-store enterprise inclusive of the product life cycle.Optimized promotional and pricing strategies to drive an increase in sales revenue by $180M+.Directed and lead 40+ projects from conceptualization to execution through product development, product improvement, implementation, supply chain management and sales verification.

Dallas/Fort Worth Area

Developed and successfully launched six tests from conception to execution within delegated categories. Lead forecasting and inventory planning meetings to assess potential sales forecasts and goals. Addressed efficiency breakdowns related to Supply Chain and Operations (for example, supplier service, delivery schedules, inventory levels, merchandise display standards, item placement)

New York City Metropolitan Area

Responsible for all fresh food and proprietary beverage strategies and initiatives for 750 locations in the Northeast region.Implemented price changes that resulted in incremental net profit gain of +$20,000 per month. Negotiated 10% cost reduction on all regional bakery product assortment, maximizing net profit to 7-Eleven and franchisees.

New Jersey, United States

Exceeded sales revenue targets by 11% in 2015 and 5 % in 2016. Additionally, led the market in fresh food sales growth by 20% in 2016.Oversaw up to 12 franchise locations where I instilled brand standards and improved financial and operational performance. Hired, coached, and trained 15 corporate store employees and 3 area leader trainees. Two corporate employees were promoted to area leaders.

New York, Ny

Reduced vehicle storage costs by 25% through vendor contract negotiations and increased lost and stolen vehicle recovery rate by 70%.Managed 12 hourly employees and led 2 employees to being promoted to full-time hires.

Responsible for the planning and execution of trade shows, anchor events, guerrilla marketing, and other revenue generating events from concept to completion including budget preparation, on-site staff and set up coordination, as well as management of cross-functional teams.Hired, trained, and managed up to 50 hourly employees and processed payroll for each employee. Created integrated planning timelines to coordinate pre-event logistics, footprint design and set-up, transportation, security, and allocation of services to which resulted in flawless event execution.

Master Of Business Administration (Mba), Project Management, 3.71

Bba, Marketing Management

Minor: English