Anjuli Wilkie, Mba Email & Phone Number

Dallas, Texas, United States

Responsible for developing and driving short and long-term strategies for 30 assigned categories (Dry beverages, baking, canned veg/fruit/fish, and shelf stable juice). Manage business performance by growing profitable sales and market share, leveraging data to influence key stakeholders, and activating consumer insights to recommend and commercialize.

Dallas, Texas, United States

Developed 28 cross-category innovation concepts across renovation, transformation, and breakthrough initiatives by balancing qualitative & quantitative analysis and leading all project initiatives with external agencies. Created and aligned with executive leadership to a multi-year vision and roadmap for own brands seasonal and everyday cross-category.

Dallas/Fort Worth Area

Developed and executed annual category strategies for 30+ SKUs across a 14,000-store enterprise inclusive of the product life cycle.Optimized promotional and pricing strategies to drive an increase in sales revenue by $180M+.Directed and lead 40+ projects from conceptualization to execution through product development, product improvement, implementation.

Dallas/Fort Worth Area

Developed and successfully launched six tests from conception to execution within delegated categories. Lead forecasting and inventory planning meetings to assess potential sales forecasts and goals. Addressed efficiency breakdowns related to Supply Chain and Operations (for example, supplier service, delivery schedules, inventory levels, merchandise.

New York City Metropolitan Area

Responsible for all fresh food and proprietary beverage strategies and initiatives for 750 locations in the Northeast region.Implemented price changes that resulted in incremental net profit gain of +$20,000 per month. Negotiated 10% cost reduction on all regional bakery product assortment, maximizing net profit to 7-Eleven and franchisees.

New Jersey, United States

Exceeded sales revenue targets by 11% in 2015 and 5 % in 2016. Additionally, led the market in fresh food sales growth by 20% in 2016.Oversaw up to 12 franchise locations where I instilled brand standards and improved financial and operational performance. Hired, coached, and trained 15 corporate store employees and 3 area leader trainees. Two corporate.

New York, NY

Reduced vehicle storage costs by 25% through vendor contract negotiations and increased lost and stolen vehicle recovery rate by 70%.Managed 12 hourly employees and led 2 employees to being promoted to full-time hires.

Responsible for the planning and execution of trade shows, anchor events, guerrilla marketing, and other revenue generating events from concept to completion including budget preparation, on-site staff and set up coordination, as well as management of cross-functional teams.Hired, trained, and managed up to 50 hourly employees and processed payroll for.

Master Of Business Administration (Mba), Project Management, 3.71

Bba, Marketing Management

Minor: English