• Worked on setting up two stage modelling framework that bridged the gap between strategic Marketing Mix Models and the depth of a touchpoint based individual level attribution model to mitigate the challenges of scarcity in 3rd Party Log Level Data.• Demonstrated leadership skills by motivating, mentoring and empowering team members to take ownership of their roles and responsibilities, resulting in a cohesive and high-performing project team.• Developed and implemented project management strategies, including detailed timelines, resource allocation, and risk mitigation plans, resulting in an increase in project efficiency. • Led a team of high performing analysts and collaborated with cross-functional teams to successfully deliver projects on time and within budget, resulting in a track record of meeting or exceeding stakeholder expectations.

• Performed EDA and used Data Visualization Techniques to identify trends, patterns, and insights. Extraction, manipulation and analyzing large datasets using tools like MS Excel, SQL, Amazon Redshift to deliver model ready Analytical Datasets.• Built predictive models using Machine Learning Algorithms (like Logistic Regression, Multiple Linear Regression) to attribute revenue and conversion outcomes to different marketing touchpoints. Provided useful statistical insights and end to end Analytical Marketing Solutions to measure and optimize marketing strategies for maximum ROI and Effectiveness which resulted in increase in conversion rates, reduction in Customer Acquisition Costs, increase in number of Orders and improvement in marketing campaign performance.

Assisted in building Marketing Mix Models (constrained regression) for high end apparel and retail clients to provide them solution driven insights for improving revenue, maximizing ROI, and increasing effectiveness of specific marketing channels and ad groups.

Adsorption of various surfactants on Assam reservoir rock and its applications for chemical enhanced oil recovery.