Investment promotion helping Asian companies to come to Europe/Switzerland/Basel Area.• Solid understanding of Asian commercial landscape incl. CDMO, developed targeting and go-to-market strategies incl. participation in conferences, events and formal luncheons in local markets• Identified business opportunities and increased international settlements more than twofold, i.e. Hengrui, Yokogawa, AcroBiosystems, Primopus, BeiGene, Macrogen, Celltrion, • Creative relationship building at C-level, i.e. through strategic partnership with Korean industry association to support European expansion of top 10 Korean biopharma companies

Leading the entire commercial team• Operational responsibility for the commercial team incl. annual marketing plan and mid-term planning, full budget accountability• Strategy development and annual review, reorganization and implementation of strategic cross-functional initiatives (digitalization)• Responsible for innovation process and product development (4-5 launches per year)• Lead international expansion and maintain international distributor network• Foster close collaboration of marketing and sales

Full strategic and operational responsibility for Rx and OTC portfolio, 7 direct reports• Strategic marketing plans incl. B2B and B2C, responsible for overall marketing strategy and implementation incl. development of 360º campaigns (multichannel incl. digital)• Brand building based on market research and consumer insights• Successful support of international expansion, focus on UK, USA, Asia

Responsible for general prophylaxis, incl. cosmetics and professional products (elmex, Duraphat, Elyzol), line responsibility for 2 BMDevelopment of:• Strategic marketing plans incl. Above the Line and Below the Line activities, channel specific promotions, sampling and mailings• Strategic 3 years growth plan for the toothbrush category• Leadership of cross-functional team to relaunch toothpaste incl. primary market research (consumer insights) and product development

Development of strategic marketing and sales initiatives in the health care and food sector such as:• Strategic Due Diligence and growth strategy for the health care subsidiary of a gelatin manufacturer• Pricing strategy for a German pharmaceutical company in the context of the changing legal environment (AVWG) • Sales Force Effectiveness for Top 5-pharmaceutical company• Improved efficiency and effectiveness of the CMC Regulatory Process (Pharma)

Product development and research on reaction flavor for liquid margarines (Milda/Becel)