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Anke Wiesner-Abs is listed as “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov at DB Systel GmbH, a with 2115 employees, based in Frankfurt Rhine-Main Metropolitan Area, Germany. AeroLeads shows a matched LinkedIn profile for Anke Wiesner-Abs.
Anke Wiesner-Abs previously worked as Leiterin Corporate Marketing (PO) at Db Systel Gmbh and Senior Manager Brand & Candidate Marketing at Monster Worldwide. Anke Wiesner-Abs holds Diplom Betriebswirt (Fh), European Business Management, 1,3 from University Of Applied Sciences, Worms.
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A marketing professional with strong communication skills and substantial experience in communications and brand management in dynamic businesses; able to take a broader view of the market while retaining a focus on implementation, with highly developed capacities for analysis and foresight; a highly motivated team player with proven leadership qualities; confident in an international environment and with US working culture. What I aim to achieve: thinking that is built around target groups; valid claims, compelling headlines and channels that reach the right people; innovative 360° thinking and communications that has the potential to go viral; analysis and tailored strategies that grow from the overall strategy ... all driven by a team that is passionate about reaching its goals.
Listed skills include Marketing, Crm, B2B, Integrated Marketing, and 27 others.
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A career timeline built from the work history available for this profile.
Frankfurt Am Main
Building up a strong identity for DB Systel as digital partner within the DB group who drives digital transformation and IT Know-how forward, secures interaction and strong network cooperation.
Eschborn
• B2C strategy for Germany across all communications channels (online and offline), liaising with international teams and agencies• Development of national communications strategy, reflecting global brand positioning and exploiting both traditional and digital channels (including mobile), with a clear focus on conversion and engagement • Social media strategy, notably comprehensive and innovative viral campaigns, supported by continual monitoring• Defintion and implementation of… Show more • B2C strategy for Germany across all communications channels (online and offline), liaising with international teams and agencies• Development of national communications strategy, reflecting global brand positioning and exploiting both traditional and digital channels (including mobile), with a clear focus on conversion and engagement • Social media strategy, notably comprehensive and innovative viral campaigns, supported by continual monitoring• Defintion and implementation of target-driven CRM strategy, designed to optimize B2C engagement and activation • Research-based brand management across all elements of the marketing mix (CD/CI; development of claims and taglines etc)• On-site communication and market-focused development of services in collaboration with the product department Show less
Eschborn
• Overall communications strategy for D-A-CH region across all communications channels (online and offline), liaising with international teams and agencies• National B2B communications with a below-the-line emphasis, e.g. sales pitches and collateral; development (in collaboration with external service-providers) of B2B value proposition based on market research • Communication of all new product launches via the website; targeted promotions• Development and implementation of… Show more • Overall communications strategy for D-A-CH region across all communications channels (online and offline), liaising with international teams and agencies• National B2B communications with a below-the-line emphasis, e.g. sales pitches and collateral; development (in collaboration with external service-providers) of B2B value proposition based on market research • Communication of all new product launches via the website; targeted promotions• Development and implementation of dual-brand strategy (Monster/jobpilot) in accordance with market developments, market research findings and strategic definition of target groups Show less
Bad Homburg
• Integrated B2B marketing mix for Central and Eastern Europe, targeting defined customer segments• Optimisation of product offering and roadmap in collaboration with product development and sales team• Multi-channel communication with an emphasis on on-site and below-the-line marketing based on tailored customer communication based on a strong rationale; sales support, including an ongoing training program• Coordination of all above-the-line initiatives to position Monster as brand… Show more • Integrated B2B marketing mix for Central and Eastern Europe, targeting defined customer segments• Optimisation of product offering and roadmap in collaboration with product development and sales team• Multi-channel communication with an emphasis on on-site and below-the-line marketing based on tailored customer communication based on a strong rationale; sales support, including an ongoing training program• Coordination of all above-the-line initiatives to position Monster as brand leader• Use of pricing and distribution policy to create marketing advantage (in collaboration with relevant international teams)• Planning of national trade shows, events and seminars Show less
Bad Homburg
• International B2B marketing mix• International product strategy, operational initiatives and rollouts in national markets• Pricing and distribution policy (in collaboration with relevant international teams)• B2B communications, providing a guidance for subsidiary companies; national below-the-line activities for sales support• Planning of national trade shows, events and seminars
Bad Homburg
• Launch and on-going management and development of a bi-weekly print magazine: jobpilot.de-Magazin (initial print run of 100,000)• Initiation and implementation of strategic alliances and management of their technical implementation• Prime responsibility for the initiation, planning and management (including international roll-out) of a variety of core projects
Bad Homburg
• Expansion in EU markets, covering all aspects of organisation and legal affairs• Coordination of the production of country-specific websites; planning and initiation of marketing activities• Operational supervision of all markets
Other employees you can reach at dbsystel.de. View company contacts for 2115 employees →
Kerstin Pipke
Colleague at Db Systel GmbhFrankfurt Rhine-Main Metropolitan Area, Germany
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JW
Joachim Witte
Colleague at Db Systel GmbhLimburg An Der Lahn, Hesse, Germany
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AW
Andre Weber-Liel
Colleague at Db Systel GmbhGermany
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RW
Ralf Wichert
Colleague at Db Systel GmbhGreater Erfurt Area, Germany
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EA
Eden Anglade
Colleague at Db Systel GmbhMannheim, Baden-Württemberg, Germany
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CL
Cindy Lemke
Colleague at Db Systel GmbhStadt Hamburg, Hamburg, Germany
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AS
Andreas Schmidt
Colleague at Db Systel GmbhWetzlar, Hesse, Germany
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RR
Riem Rajab
Colleague at Db Systel GmbhBerlin Metropolitan Area, Germany
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EB
Ellix Bußmann
Colleague at Db Systel GmbhFrankfurt, Hesse, Germany
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JJ
Josef Jürka
Colleague at Db Systel GmbhFrankfurt, Hesse, Germany
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Special studies: International Business Management, International Marketing
Quick answers generated from the profile data available on this page.
Anke Wiesner-Abs works for DB Systel GmbH.
Anke Wiesner-Abs is listed as “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov at DB Systel GmbH.
Anke Wiesner-Abs is based in Frankfurt Rhine-Main Metropolitan Area, Germany while working with DB Systel GmbH.
Anke Wiesner-Abs has worked for Db Systel Gmbh, Monster Worldwide, Monster Worldwide Deutschland Gmbh, and Jobpilot Ag.
Anke Wiesner-Abs's colleagues at DB Systel GmbH include Kerstin Pipke, Joachim Witte, Andre Weber-Liel, Ralf Wichert, and Eden Anglade.
You can use AeroLeads to view verified contact signals for Anke Wiesner-Abs at DB Systel GmbH, including work email, phone, and LinkedIn data when available.
Anke Wiesner-Abs holds Diplom Betriebswirt (Fh), European Business Management, 1,3 from University Of Applied Sciences, Worms.
Anke Wiesner-Abs is listed with skills including Marketing, Crm, B2B, Integrated Marketing, Online Advertising, Digital Marketing, Online Marketing, and Onlinewerbung.
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