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Anke Hennen is listed as Executive Director Brand Strategy - Hospitality Marketing | Business Development | Guest Experience Cultivator at MGM Resorts International, a with 10 employees, based in Henderson, Nevada, United States. AeroLeads shows a matched LinkedIn profile for Anke Hennen.
Anke Hennen previously worked as Executive Director Brand Strategy - Hospitality Marketing at Mgm Resorts International and Director Marketing - Entertainment & Sports at Mgm Resorts International. Anke Hennen holds Bachelor Of Applied Science (Basc), Marketing from University Of Maryland Global Campus.
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I have a knack for creating stand-out and results-oriented campaigns and initiatives to boostbusiness performance and elevate brand awareness. With a proven track record of deliveringprofitable solutions to drive sales, attract and maintain customers, and build a solid corporatebrand. As a data-driven strategist, I leverage technology and consumer insights with uniqueability to enhance marketability through cross-department collaboration and effectivemessaging. My leadership style has been noted as enthusiastic, efficient, and hands on with astrong focus on employee growth and development, fostering diverse and inclusive teams.
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A career timeline built from the work history available for this profile.
Las Vegas, Nevada, Us
Lead the development and facilitation of national branding and marketing efforts for hotel strategy,food and beverage, retail, and international developments establishing market presence based ondata and analytics.
Las Vegas, Nevada, Us
• Head all Marketing efforts for an extensive portfolio of world-class brands, artists, shows, and live events across 20+ venues• Develop and lead high-performing marketing initiatives to maximize revenue and customer targets across 13 resorts • Manage comprehensive partnerships to include Cirque du Soleil, Live Nation, AEG, SPI Entertainment, David Copperfield, Jabbawockeez, Blue Man Group, Brad Garrett, Pac-12, VGK• Stewardship of multi-million-dollar annual digital and traditional media budgets• Oversee social media, PR and direct marketing initiatives• Develop and lead the Marketing for new show launches• Build Marketing pitch decks to attract A-list artists• Initiate and launch omni-channel show portfolio campaign to drive over $10MM in revenue within first twelve months • Liaise with corporate and property verticals and external partners to track ticket sales and identify growth opportunities• Govern brand strategy and alignment across all platforms• Direct strategies in line with guest journey and loyalty program • Identify cross-promotional opportunities within portfolio• Proven track-record of applying strong analytical skills• Supervise and develop a diverse team of direct reports
Las Vegas, Nevada, Us
• Spearheaded brand management for 3,700 room resort and one of the largest indoor theme parks in the United States• Oversaw multicultural research and campaign to enhance target markets and consumer experience• Developed marketing plans, executing in line with strategies • Programmed and orchestrated comprehensive and innovative brand activation to maximize consumer engagement • Secured strategic partnerships and managed relationships with property, corporate and agency divisions• Strategically managed and executed new branding campaign and rebranding initiatives• Managed 2.5 MM dollar event resulting in 17% revenue increase YOY – best year in history, second year in a row • Optimized marketing strategy to yield a 25% increase YOY in online ticket sales
Las Vegas, Nevada, Us
• Developed and implemented all advertising and marketing materials• Identified marketing opportunities to improve business practices and increased efficiency and profitability• Primary marketing contact for all departments, corporate PR, advertising, partnerships, vendors and business partners • Executed overall advertising efforts and brand management• Analyzed market trends and recommend changes to marketing and business development based on research and feedback
Las Vegas, Us
• Accountable for national and international sales development, new market identification and penetration, and large-scale contract negotiations• Designed the marketing strategy and initiatives to strengthen company’s value proposition• Acquired and managed multi-million-dollar client accounts• Proven track record of generating new business through strategic negotiation• Consulted and up-sold clients on value-added services and mobile technology solutions
Us
• Lead brand management and merchandising of 40 top luxury brands throughout 50 national stores• Monitored financial and operational performance of stores to ensure alignment with corporate goals• Trained and developed teams to operate in line with brand standards • Successfully developed and executed direct marketing and social media campaigns• Initiated, strategized and directed complex, targeted client and corporate events
London, Gb
• Managed multi-million-dollar budgets and analyze reports to evaluate and achieve KPI’s• Evaluated trends and opportunities in the market and provide analysis and recommendations to VP and C-Level executives• Oversaw national and internal accounts and client relationships
• Marketing Manager - Tui Group – Travel & Tourism Company • Marketing and Sales Manager - Retail Industry• Assistant Sales Manager - Hospitality Industry
Other employees you can reach at mgmresorts.com. View company contacts for 10 employees →
Ram Chawala
Colleague at Mgm Resorts InternationalMilan, Lombardy, Italy
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EK
Elsa Kidane
Colleague at Mgm Resorts InternationalLas Vegas Metropolitan Area, United States
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Allison Pipo
Colleague at Mgm Resorts InternationalLas Vegas Metropolitan Area, United States
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Issa Danho
Colleague at Mgm Resorts InternationalNew Alexandria, Virginia, United States
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李
李椿镭
Colleague at Mgm Resorts InternationalLas Vegas, Nevada, United States
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Laurel Howard
Colleague at Mgm Resorts InternationalLas Vegas, Nevada, United States
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Hector Gomez
Colleague at Mgm Resorts InternationalLas Vegas, Nevada, United States
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Yxcel Ramirez
Colleague at Mgm Resorts InternationalLas Vegas Metropolitan Area, United States
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Scott M.
Colleague at Mgm Resorts InternationalLas Vegas Metropolitan Area, United States
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MC
Melanie Cook
Colleague at Mgm Resorts InternationalNorth Vancouver, British Columbia, Canada
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Quick answers generated from the profile data available on this page.
Anke Hennen works for MGM Resorts International.
Anke Hennen is listed as Executive Director Brand Strategy - Hospitality Marketing | Business Development | Guest Experience Cultivator at MGM Resorts International.
Anke Hennen is based in Henderson, Nevada, United States while working with MGM Resorts International.
Anke Hennen has worked for Mgm Resorts International, Creel Printing, Luxury Optical Holdings, Ey, and Tourism/Travel, Retail & Hospitality Industries.
Anke Hennen's colleagues at MGM Resorts International include Ram Chawala, Elsa Kidane, Allison Pipo, Issa Danho, and 李椿镭.
You can use AeroLeads to view verified contact signals for Anke Hennen at MGM Resorts International, including work email, phone, and LinkedIn data when available.
Anke Hennen holds Bachelor Of Applied Science (Basc), Marketing from University Of Maryland Global Campus.
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