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Anke Hennen Email & Phone Number

Executive Director Brand Strategy - Hospitality Marketing | Business Development | Guest Experience Cultivator at MGM Resorts International
Location: Henderson, Nevada, United States 8 work roles 4 schools
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Current company
MGM Resorts International
Role
Executive Director Brand Strategy - Hospitality Marketing | Business Development | Guest Experience Cultivator
Location
Henderson, Nevada, United States
Company size
10 employees

Who is Anke Hennen? Overview

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Anke Hennen is listed as Executive Director Brand Strategy - Hospitality Marketing | Business Development | Guest Experience Cultivator at MGM Resorts International, a company with 10 employees, based in Henderson, Nevada, United States. AeroLeads shows a matched LinkedIn profile for Anke Hennen.

Anke Hennen previously worked as Executive Director Brand Strategy - Hospitality Marketing at Mgm Resorts International and Director Marketing - Entertainment & Sports at Mgm Resorts International. Anke Hennen holds Bachelor Of Applied Science (Basc), Marketing from University Of Maryland Global Campus.

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MGM Resorts International

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Profile bio

About Anke Hennen

I have a knack for creating stand-out and results-oriented campaigns and initiatives to boostbusiness performance and elevate brand awareness. With a proven track record of deliveringprofitable solutions to drive sales, attract and maintain customers, and build a solid corporatebrand. As a data-driven strategist, I leverage technology and consumer insights with uniqueability to enhance marketability through cross-department collaboration and effectivemessaging. My leadership style has been noted as enthusiastic, efficient, and hands on with astrong focus on employee growth and development, fostering diverse and inclusive teams.

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Anke Hennen's current company

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MGM Resorts International
Mgm Resorts International
Executive Director Brand Strategy - Hospitality Marketing | Business Development | Guest Experience Cultivator
Las Vegas, Nevada
Website
mgmresorts.com
Employees
10
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8 roles

Anke Hennen work experience

A career timeline built from the work history available for this profile.

Executive Director Brand Strategy - Hospitality Marketing

Current
Mgm Resorts International

Las Vegas, Nevada, US

Lead the development and facilitation of national branding and marketing efforts for hotel strategy,food and beverage, retail, and international developments establishing market presence based ondata and analytics.

Jan 2022 - Present

Director Marketing - Entertainment & Sports

Mgm Resorts International

Las Vegas, Nevada, US

  • Head all Marketing efforts for an extensive portfolio of world-class brands, artists, shows, and live events across 20+ venues
  • Develop and lead high-performing marketing initiatives to maximize revenue and customer targets across 13 resorts
  • Manage comprehensive partnerships to include Cirque du Soleil, Live Nation, AEG, SPI Entertainment, David Copperfield, Jabbawockeez, Blue Man Group, Brad Garrett, Pac-12, VGK
  • Stewardship of multi-million-dollar annual digital and traditional media budgets
  • Oversee social media, PR and direct marketing initiatives
  • Develop and lead the Marketing for new show launches
Mar 2017 - Feb 2022

Marketing Manager

Mgm Resorts International

Las Vegas, Nevada, US

  • Spearheaded brand management for 3,700 room resort and one of the largest indoor theme parks in the United States
  • Oversaw multicultural research and campaign to enhance target markets and consumer experience
  • Developed marketing plans, executing in line with strategies
  • Programmed and orchestrated comprehensive and innovative brand activation to maximize consumer engagement
  • Secured strategic partnerships and managed relationships with property, corporate and agency divisions
  • Strategically managed and executed new branding campaign and rebranding initiatives
Jan 2015 - Mar 2017

Marketing Specialist

Mgm Resorts International

Las Vegas, Nevada, US

  • Developed and implemented all advertising and marketing materials
  • Identified marketing opportunities to improve business practices and increased efficiency and profitability
  • Primary marketing contact for all departments, corporate PR, advertising, partnerships, vendors and business partners
  • Executed overall advertising efforts and brand management
  • Analyzed market trends and recommend changes to marketing and business development based on research and feedback
Mar 2014 - Dec 2014

Sales And Marketing Executive / Marketing Strategist And Consultant

Creel Printing

Las Vegas, US

  • Accountable for national and international sales development, new market identification and penetration, and large-scale contract negotiations
  • Designed the marketing strategy and initiatives to strengthen company’s value proposition
  • Acquired and managed multi-million-dollar client accounts
  • Proven track record of generating new business through strategic negotiation
  • Consulted and up-sold clients on value-added services and mobile technology solutions
Jul 2012 - Aug 2013

Marketing And Special Events Coordinator

Luxury Optical Holdings

US

  • Lead brand management and merchandising of 40 top luxury brands throughout 50 national stores
  • Monitored financial and operational performance of stores to ensure alignment with corporate goals
  • Trained and developed teams to operate in line with brand standards
  • Successfully developed and executed direct marketing and social media campaigns
  • Initiated, strategized and directed complex, targeted client and corporate events
Jun 2011 - Jul 2012

Financial Services Executive

Ey

London, GB

  • Managed multi-million-dollar budgets and analyze reports to evaluate and achieve KPI’s
  • Evaluated trends and opportunities in the market and provide analysis and recommendations to VP and C-Level executives
  • Oversaw national and internal accounts and client relationships
Jun 2010 - Apr 2011

Marketing & Sales Management

Tourism/Travel, Retail & Hospitality Industries
  • Marketing Manager - Tui Group – Travel & Tourism Company
  • Marketing and Sales Manager - Retail Industry
  • Assistant Sales Manager - Hospitality Industry
Sep 2003 - Jun 2010
Team & coworkers

Colleagues at MGM Resorts International

Other employees you can reach at mgmresorts.com. View company contacts for 10 employees →

PN Pavani Nuthalapati Pavani Nuthalapati Colleague at Mgm Resorts International Las Vegas, Nevada, United States, United States View → JE Joel Enriquez Joel Enriquez Colleague at Mgm Resorts International Las Vegas, Nevada, United States, United States View → AA Adonia Allen-Versosa Adonia Allen-Versosa Colleague at Mgm Resorts International Las Vegas Metropolitan Area, United States, United States View → JD John Donaby John Donaby Colleague at Mgm Resorts International Santa Ana, California, United States, United States View → MS Margarita Schmidt Margarita Schmidt Colleague at Mgm Resorts International Las Vegas, Nevada, United States, United States View → BP Bryan Palacios Bryan Palacios Colleague at Mgm Resorts International Las Vegas Metropolitan Area, United States View → PB Patricia Balzer Patricia Balzer Colleague at Mgm Resorts International Las Vegas, Nevada, United States, United States View → SM Scott M. Scott M. Colleague at Mgm Resorts International Las Vegas Metropolitan Area, United States View → NA Nancy Arreguin Nancy Arreguin Colleague at Mgm Resorts International Las Vegas Metropolitan Area, United States, United States View → MP Monica Persad Monica Persad Colleague at Mgm Resorts International Las Vegas, Nevada, United States, United States View →
4 education records

Anke Hennen education

Bachelor Of Applied Science (Basc), Marketing

University Of Maryland Global Campus

Associate Of Arts (A.A.), Business Administration And Management, General

University Of Maryland Global Campus

Administration And Management

European Business School Of Higher Education

Bachelor Of Arts - Ba, English Language And Geography

University Of Koblenz And Landau
FAQ

Frequently asked questions about Anke Hennen

Quick answers generated from the profile data available on this page.

What company does Anke Hennen work for?

Anke Hennen works for MGM Resorts International.

What is Anke Hennen's role at MGM Resorts International?

Anke Hennen is listed as Executive Director Brand Strategy - Hospitality Marketing | Business Development | Guest Experience Cultivator at MGM Resorts International.

Where is Anke Hennen based?

Anke Hennen is based in Henderson, Nevada, United States while working with MGM Resorts International.

What companies has Anke Hennen worked for?

Anke Hennen has worked for Mgm Resorts International, Creel Printing, Luxury Optical Holdings, Ey, and Tourism/Travel, Retail & Hospitality Industries.

Who are Anke Hennen's colleagues at MGM Resorts International?

Anke Hennen's colleagues at MGM Resorts International include Pavani Nuthalapati, Joel Enriquez, Adonia Allen-Versosa, John Donaby, and Margarita Schmidt.

How can I contact Anke Hennen?

You can use AeroLeads to view verified contact signals for Anke Hennen at MGM Resorts International, including work email, phone, and LinkedIn data when available.

What schools did Anke Hennen attend?

Anke Hennen holds Bachelor Of Applied Science (Basc), Marketing from University Of Maryland Global Campus.

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