Andrew Kent Email & Phone Number

Foster City, Ca, Us

Managing indirect categories across international locations, focused on key EU 5 markets and China and Japan. Providing regional leadership for categories led out of Global (US) with a focus on local procurement support for commercial / marketing activities (including Agencies, Digital, M&E, PR, Market Research / Data) across Medical, Public Affairs and Govt Affairs stakeholders across the key markets and international headquarters in the UK.

Foster City, Ca, Us

Led Indirect Procurement for EMEA, focused on International headquarters in the UK. Built out local procurement across EU 5 markets (UK, France, Germany, Spain, Italy) and set up operations in China. Developed category sourcing plans for key commercial categories and strengthened engagement with US/Global Category teams. Implemented regional category strategies for Car Fleet, HR and Meetings & Events

Redmond, Washington, Us

Global Commercial Operations role, reporting to VP for Marketing Strategy for Microsoft phones division, following Microsoft acquisition of Nokia.Engaged with regional marketing leads to develop plans for agency support, as well as leading commercial negotiations with global agencies to agree annual scope of work and fees.Re-modelled marketing agency structure to align with Microsoft Corporate model. Implemented new performance management / deliverables methodology working with agencies and marketing teams to achieve improved performance.

Espoo, Southern Finland, Fi

Marketing Operations role within Global Business Strategy and Planning team, reporting to Global Director, Agency and Media management. Managed global agency activation network for digital and ATL for Nokia, leveraging a global agreement with WPP agencies. Managed central fees for these agencies aligned to local provision of resources and scope of servicesDesigned and implemented new global marketing agency model to deliver ATL & BTL marketing (inc digital) across 30+ markets. Negotiated at agency group (WPP) level to deliver a consolidated global retainer and deliver significant value. Launched outsourced production supplier to deliver market coverage in non-focus territories and to deliver incremental value.

Espoo, Southern Finland, Fi

Team leadership for Western Europe, including Sales & Marketing, Facilities, HR & Professional Services, IT and ‘Nokia Care’ categories.

Espoo, Southern Finland, Fi

Global category lead for Digital Marketing at Nokia. Engaged with new VP of Digital Marketing to develop and deploy the category strategy and delivered significant value to the business. Ongoing category / vendor management for all aspects of digital marketing, including own media platforms, content for bought media and earned (social) media. Team leadership for 3 sourcing managers, and indirect leadership of a sourcing community of 7 sourcing managers located in key global locations.

Espoo, Southern Finland, Fi

Responsible for Marketing across EMEA, leading key regional projects and team management of 3, who managed Media, Creative & Digital, as well as providing subject matter expertise into to other EMEA team projects. European lead for Global Marketing sourcing projects.

New York, New York, Us

Start-up role with EMEA remit, focused on driving incremental value from Category Management of Marketing activities, including print, promotional items, events and agencies. Also delivered regional sourcing projects for Fleet & Travel along with Global review of Pharmaceutical Meetings and Congresses.

Bachelor Of Science (Bsc) (Hons), Business Economics

Education record

Diploma In Marketing, Marketing

Education record