ALANNA is India's First Specialized Lip Brand. We offer specialized & niche products in Lip category. We formulate effective & high-quality products in our lab. Interestingly, Lip products have to address one more sense after Touch, See, Smell - Taste. Hence, We believe that all our Lip products have to be delicious! That's why we undertake - If it doesn't taste well, we won't keep it on the shelf.

FX • Hedging & Trading of FX for the export/ import trades. • Running a proprietary desk of FX portfolio. • Trading in Spot, Forwards, FX Swaps, NDF & Options segments. • Manage Foreign Exchange conversion, settlement, profitability & risk analysis.• Liaising with banks for establishing trading FX lines to generate more revenue streams for the company.Trade Structure Finance• Contributed to strategic planning by creating corporate goals, budgets and planning for enhanced business volumes and profitably while locating potential opportunities for business expansion. • Scout market trends and demand patterns through analysis of complex reports; collaborate with the senior management of the company for Trade structured Finance.

FX & Treasury • Hedged & Traded large FX trades (7+Billion Dollars) in both Spot and Forward markets.• Managed FX risk and returns of all trades.• Managed Cash flow & profitability of entire trades. Trade Structure Finance• Well-experienced in various Trade Finance products like Letter of Credit, SBLC, Discounting, etc • Established and implemented processes for Trade & Structure Finance.• Drove strategies in cultivation of new trade transactions with multiple trading partners & Banks.• Supported topline and bottom-line growth by fostering new trade origination from new and existing banks.Operations & Relationship Management• Set-up an entire framework for capturing the standardized adoption of the trade database and supervised all trades.• Administered all aspects of relationship management with Banks, ensuring timely communication regarding products, services and policies to maintain a smooth management process for the bank.• Daily management reports and business analysis for the top-management• Responsible for liaising with banks and client’s management.

Handled manpower planning and management exercise for team & allocation of resources across all functions to sustain healthy and efficient operations; Resolved resource issues and handled operational roadblocks.Involved in strategy formulation and execution while creating growth for activation, penetration, product mix, and profitability Assessed existing processes, proposed enhancements, standardization and adoption for the large database of trades.

Build financial models for multiple sectors with detailed financial projections. Forecasted company earnings by analyzing micro and macro drivers affecting the company’s outlook. Used various valuations methods - discounted cash flow, multiple-valuation, relative valuation, sensitivity and scenario analysis.

Task with establishing and growing Books of Business of partners for the transactions.Project analysis and forecasted Revenue, Budget and P&L of the projects. Prepared weekly/monthly estimates and compare with actuals.

Tasked for filling leveraged financing application for Initial Public Offer (IPO) for HNI’s clients. Accountable for maintaining the profitability & cash flow management, liaising with Treasury and to achieve target profitability of the IPO application.