Ux Lead
CurrentOrchestrating design discussions with executive stakeholders to showcase concept designs and high-fidelity prototypes, ensuring alignment with business and user objectives. Employing user research and usability tests to drive design decisions, conducting comprehensive user interviews and ideation sessions to inform wireframes and prototypes. Leading user testing initiatives to refine and iterate on design solutions, incorporating feedback for continuous improvement. Conceptualizing wireframes and prototypes grounded in insights from the research phase, facilitating client approvals and ensuring alignment with project goals. Collaborating closely with cross-functional teams, including product managers and engineers, to propose and validate features that meet both customer and business requirements. Championing user-centric design principles throughout the design process, prioritizing user needs and preferences. Leveraging empathy maps and user journey maps to gain deeper insights into user behaviors and motivations. Working on running multiple iterations based on user testing and feedback, ensuring optimal user experiences. Utilizing effective communication skills to convey design concepts and decisions to stakeholders at all levels of the organization. Employing industry-standard tools such as Figma & Adobe Photoshop to create visually compelling designs and prototypes.
