๐ Digital Marketing Manager (Growth & Retention) At Ola | Scaling Ola Foods & Mobility
CurrentWith a passion for innovation and strategic growth, I drive Ola Foods' performance in one of the most competitive landscapesโIndia's food delivery market, where giants like Zomato and Swiggy dominate. As the head of Digital Marketing, with a dedicated team, I focus on leveraging data-driven insights, optimizing marketing strategies, and executing successful experiments to uplift our brand's presence and improve the performance marketing impact.At Ola, I lead and coordinate comprehensive campaigns across platforms, emphasizing performance marketing, SEO/ASO excellence, Paid Marketing, Affiliate, Partnership and creative analysis. Through collaborative efforts with key partners like Google, Meta, and internal teams, I have played a pivotal role in achieving significant performance boosts and scaling our offerings to meet evolving consumer needs.๐ก Key Achievements:* Successfully uplifted performance and ratings through experiments on Olaโs CDP and ASO platforms.* Spearheaded strategic optimisations that have bolstered Ola Foods' market position.* Navigated and thrived in the fast-paced food delivery sector by driving innovation and operational efficiency.๐ฑ I am deeply committed to elevating Ola Foods in this cutthroat arena, ensuring we remain agile, data-driven, and focused on delivering exceptional value.