Ankit Attri Email & Phone Number

Delhi, Dl, In

New Delhi, Delhi, India

Gurgaon, India

New Delhi Area, India

New Delhi Area, India

Mumbai

International Business Division- Recognize potential customers, creating business from the old accounts and reaching profitability level and sales growth- Working with marketing tools like calculation of Customer Lifetime Value, NPS, and Balance Scorecard. Worked on Complaint Management System with TATA Chemicals- Operational work: Pre and post-shipping documentation, negotiation of documents with bank and other statutory obligations Sales & Marketing- Responsible for activities regarding sales, marketing, customer acquisition, CRM & maximizing revenue- Assessed the market potential, financial feasibility for the project. Created a Go-To-Market strategy for the Poly House market- Spearheaded organizing seminar with the Horticulture dept & the KVKs. Organized seminars inviting key farmers in association with horticulture dept. & scientist of Indo-Israel Project. Initiative assisted the Polyhouse project at different levels Agri. Services- Successfully developed a winning go-to-market strategy for launch of branded fruits under TATA Rallis brand name- Instrumental in creating an end-to-end supply chain for retail of fruits & vegetables exclusively grown by SK (A TATA Initiative) through modern retail formats Planning & Procurement - Procurement strategy: Designed strategy for procurement of key raw materials (worth ₹ 2000 million)- Assisted in managerial activities. Created, programmed and maintained an Excel spreadsheet tool for business diagnostic efficiencies within the Third Party operations

Chennai Area, India

Objective: Study on efficacy of MOP. Ways and means to accentuate the robustness of TAFE MOP drive- Reach of MOP drive & Perception of dealer & customer about this MOP drive- Role of financial institution in rural market, its impact on net selling price and choice of tractor- Evolving & Implementing right price approachMethodology: Extensive Market research. Interviewed Customers, Dealers and Dealers Salesperson- Studied price perception, observed Price signalling and Price war among different Tractor companies- Worked on Price elasticity of TAFE tractors using market research approachKey Deliverable & Learning: Developed latitude of price acceptance for six different tractor models, one each for Bihar & U.P.- Suggested the communication channels in rural markets to translate the concept of MOP to customer- Understood the role of different influencers in rural marketing & how they impact the buying decision