1. Plan and Achieve Annual BP2. Grow Market Share

• Manage and Drive Category Growth for Sparkling Beverage Portfolio of 6000+ crores.• Plan and execute Innovation Pipeline (NPD)• End-to-end category management which encompasses sourcing, planning, forecasting, production alignment, trade marketing promotions, pricing and category interventions, launching new packs; everything which drives volume, profitability and growth.• Extensively work with cross functional teams spanning Logistics, Planning, Brand Teams, Finance, Procurement,… Show more • Manage and Drive Category Growth for Sparkling Beverage Portfolio of 6000+ crores.• Plan and execute Innovation Pipeline (NPD)• End-to-end category management which encompasses sourcing, planning, forecasting, production alignment, trade marketing promotions, pricing and category interventions, launching new packs; everything which drives volume, profitability and growth.• Extensively work with cross functional teams spanning Logistics, Planning, Brand Teams, Finance, Procurement, Commercial and Operations. • Day to day business interactions with Zones & promo planning, RM-PM planning etc.• Responsibility includes handling Communication development, Innovation pipeline & brand activations.• Active involvement in Long-term and Medium-term planning of category, packs, promos while closely looking at Local opportunities at Regional level with suitable support.• Establishing Clear & actionable MIS/report generation at outlet level/DB level; stock management and channel level tracking on weekly basis which helps in taking timely corrective decisions. Show less

Splash Bar Business - (Brand Coke and Sprite)Category ManagementCustomer ManagementCommercial ManagementCapability DevelopmentMarket ExecutionAnalytics

• Ideate and execute Marketing Acts post thorough analysis of market trend• Profitability - drive right Channel-Pack mix• Category Management• Activation• Market Share• Visibility across Channels• Communication Strategies - Innovative POSMs etc• New Product Launch• Strengthen Grocery Channel through “Happy Deal Store” concept• Drive Teen and Middle Class recruitment• Draw Picture of Success• Execution of IMCs• Planning and Execution of Zonal… Show more • Ideate and execute Marketing Acts post thorough analysis of market trend• Profitability - drive right Channel-Pack mix• Category Management• Activation• Market Share• Visibility across Channels• Communication Strategies - Innovative POSMs etc• New Product Launch• Strengthen Grocery Channel through “Happy Deal Store” concept• Drive Teen and Middle Class recruitment• Draw Picture of Success• Execution of IMCs• Planning and Execution of Zonal Marketing Calendar• Sales Promotions and Contest rollout• Procurement of Marketing elements / Negotiate ARCs with Vendors• Marketing Budget Management – Allocation and Tracking• Team development• New Product Launch Show less

Activation / Trade Marketing - Odisha & Jharkhand

• Primary and Secondary Volume with 4 ASM territories• Sales Promotion• Visibility through Activation in Off and On Premise• Plan Incidence driving acts in On premise• Increase Numeric and Weighted Distribution• Plan, allocate and track Marketing investments like Visicoolers, QPS gifts• Plan and execute Regional Marketing Calendar• Plan events in the region

• Topline growth • Client stakeholder management• Manage large-sized customers (Accounts) like Pernod Ricard, Nestle, Jagatjit Industries, USHA, Colgate (North) etc• Account Receivables• Maximize SLE at Hardwar plant• Develop and maintain relationship at departmental level in customer organization viz. Purchase, Brand, Quality, Stores, Finance• Share maximization• Horizontal and Vertical Expansion

• Topline maximization• Plan and release Indore Plus edition every Friday• Ideate weekly theme, assist in pagination, schedule weekly local interviews, garner advertisements• Manage Advertising Agencies• Develop and manage local Key Accounts• Constant lookout for innovative avenues of communication in the broadsheet• Study of industry trend and plan action• MIS reporting