• Redesigning the Adtech stack, simplifying ad & sales processes, and leading strategic planning and execution of Ads.• Convinced Leadership to use GAM for Ads solution, resulting in 4x increase in monthly ad Inventory and 5x growth in monthly network revenue.• Led a team of 5 professionals who specialize in Ad Operations and Ad Analytics, with a focus on successfully delivering client KPIs. Improved the client retention rate by 50% and achieved a CSAT score of 94%.• Building an in-house adserver to facilitate innovative ad formats like advertorials, notifications, magazines, deals, surveys, and others, leading to a 2.5x increase in direct revenue.• Developed hyperlocal targeting that allows advertisers to target at the constituency and district level.

Building Adtech stack, data platform, and optimization engines for solving performance & digital advertising

- Generating business from marketplaces like Odesk, Elance and Guru. Involved in negotiations and closing of the project for the company.- Responsible for drafting business proposals (containing deliverables, timeline, pricing, resources, methodology & technology) based on different technologies like Cake PHP, WordPress, Drupal, Joomla, Magento, iOS, Android, etc., and SRS documentation of projects.- Working as a liaison between client and technical team. Planning and monitoring all the project-related works like requirement gathering, designing, development, testing, analysis, project meeting, tracking daily achievements, etc.