Applied Data Science Manager
CurrentLeading a team of talented analysts / data scientists dedicated to e2e campaign targeting & measurement for top FMCGs across grocery retailApplying unsupervised Machine Learning to segment Audiences for Targeting and supervised Regression techniques for allocating best relevant offers for customers, predicting their next spend.Expertise on creating meaningful pre/post marketing insights from 1st party dataActively work with stakeholders to help FMCGs realize their long-term value using applied data science Additionally helping top FMCGs in the UK to optimize their marketing spends across the RMN to maximize ROI