Ankit Godara Email and Phone Number

Client-Hero Motocorp• Boost market share: Analyze, target, and run effective campaigns.• Maintain brand voice: Develop consistency, engage, and monitor feedback.• Real-time marketing: Stay current, react quickly, and measure results.• End-to-end planning: Align goals, coordinate teams, and track performance.• Explore new tech: Stay updated, experiment, and collaborate for success

Client-Reckitt Benckiser• Create & execute a holistic digital strategy aligned to overall business objectives & goals using Facebook, Instagram, OTT, and Google/Bing Search.• Increase the market share of existing products with planning & strategy.• Maintain a strong online company voice through Digital Channels Optimization• RTM(Real-time marketing) campaign planning and execution• Manage end-to-end planning, development, execution, and tracking for all ad platforms.• Identify opportunities for applying new technologies - digital- products and services to online campaigns.

Client- Amazfit• Create & execute Search, Display, Remarketing, Shopping, Mobile, and Video Campaigns.• Managed Sponsored Product & brand campaigns on Amazon.• Initiated campaign structuring from scratch to execution of the same & optimizing constantly to ensure results are being delivered.• Worked on different strategies at the campaign, ad group & keyword level.• Increased the revenue by targeting the last funnel audience like add to cart audience, cart adornment & increasing the ticket size of existing purchased audience by cross-sell, upsell of different products & different offersClient-Bajaj FinServ• Lead performance marketing activities with QS, CVR, LTV, Ad Rank Spilt, A/B testing & Landing page.• Region Level multiple campaigns execution & Strategy.• Funnel Analyze from lead to quality leads to disposition using reports & data. • Plan & Execute LinkedIn campaigns for leads generation objectives as well as website form as conversions.

Complete operation of Paid Campaign (Search, Display & Social) for businesses like Schneider Electric, Luminous, KSTDC, Toyota etc.Proactively make strategic PPC campaign recommendations. Brainstorming client business and make media plan and their account structure.Research and undergo test partnerships with new PPC vendors to expand our outreach as well as lower our cost-per-acquisition(CPA) Assist in the monitoring and maintenance of impression share, keyword bids, quality score, account daily and monthly budget caps and also other important metric.Utilize data modeling and bid management tools to maximize the effectiveness of PPC campaigns.Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives.Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facts of paid search in accordance with client goals.

Responsible for end to end campaign management in Google Adwords, Facebook, Twitter.Brainstorming client business and make media plan and their account structure. Ensure that account goals are met and the budget is not overspent/underspend. Responsible for most of the steps of the campaign cycle (Planning, Setup, Launch, Optimisation & insights) until campaign completion.

Digital Marketing Strategist for 1500+ Clients in the F&B Industry, focusing on various aspects of Lead Generation, Branding, and Loyalty.- Identified opportunities, researched on client base for the company to convert clients to get on-board with Digital Marketing.- Client specific Online Marketing Proposals that enhanced the sales and marketing managers understanding of complex product features and helped them sell more effectively.- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet client base.- Produced detailed Pitch Proposals that demonstrated key marketing analytics and demographics for use in sales presentations.- Leveraged strengths in focusing on ROI and ROAS increase for each client.- Handling budgets and proposed costing details while maintaining a profit on the Digital Marketing P/L A/c.- Accomplished in maintaining 60+ Client accounts (For Instance: Mad Over Donuts, Krispy Kreme, Asian Haus, Biryani Blues, Biryani Paradise, etc) on Paid Advertising on an average spent of Rs 25,000-30,000 per client on a monthly basis.Managed social media ad accounts of over 50+ best restaurants from Delhi, Bangalore, Dubai & Mumbai.

Responsibility Includes:• Manage MCC Google Adwords Account and Business Manager in Facebook Advertising.• Experience in managing complete operation of PPC Campaign (Search, Display & Social) for eCommerce business.• Google Analytic Tools Experience Included Users Analysis, Dashboard Report Generation, Goal Setting, Tracking and Funnel.• Campaign Setup for Google Adwords, Bing, Facebook (Search, Display, and Remarketing).• Analysis of the competitors’ ads & their sites & to understand their PPC strategies. • Website analysis & research before launching the new campaigns.• Keyword research, keyword grouping, deciding Keywords match type writing and testing ad copy and analyses to find the right potential keywords to reduce costing.• Analysing & Implementing right audience and lookalike for Facebook marketing campaigns.• Managing Google analytics management, reporting and recommendations Managed search engine audit documents on client websites and make recommendations.• Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.• Manual CPC bidding to reduce Average CPC & CPA of the accounts.• Experience in Setup and Implementing Google Tag Manager.• Experience in using tools for bulk uploadings like Google Editor and Facebook Power editor.• Client Communication: Regular client communication through the mail and phone calls.Project:Wadi.com, Cars24.com, GLOnline.com , NIIT.com , Oxolloxo.com , Buildzar.com