Ankit Kansal Email and Phone Number

Subscriber Engagement : Segmentation, Product Design, Communication Strategy, Acquisition, Minimize Churn, & Customer Retention, CLM framework, Communication Media UtilizationRevenue & Profitability of Campaigns : Revenue Uplift & Profitability, Promotional Campaigns, Improve efficiency & error free execution to reduce Time-to-MarketConsumer Insight Generation : Service Recommendation Engines & Predictive Models; Market Visits & Consumer/Retailer Interactions; Customer VOCs; Data AnalysisTeam Liaisoning & Interactions : Liaison with Cross functional teams; Single point of contact for VAS team at circleBusiness Skills : Customer Life Cycle Management; Product, Channel & Vendor Management; Process Enhancement; Market Research

Segment Manager - VAS IRIS

Key Assignments/ Initiatives/ Professional Accomplishments• Working as Functional Consultant for Automobile client, DAIMLER for automating their Vehicle “Sales and Logistics Process” and “Dealer Management System” in various countries using SAP Industry Solution called “SAP-IS-Auto”. • Conduct secondary research, Conduct diagnostics, POCs and seek reviews, Preparation of L1 and L2 level documents, Requirement and Training Documents, Unit Test Plans (UTP), Book of Knowledge, Seeking Sign-offs from clients, etc.• Work on Requirement Gathering, Preparation of AS-IS and TO-BE, Documentations To Create FS (Functional Specifications), Handling Client Calls, Design Training Documents for client side users, Project Management, Delivery and Release Assurance• Committee Member of ‘Voice-of-Youth’, a DC wide committee to provide platform for employees to ‘debate, discuss, and critique’ any and all aspects of the business.

Sportsnlife.com was founded with the objective of making it simpler to shop sports goods online without compromising on range and affordability of the products. Key accountabilities at Sportsnlife.com included• Conceptualisation of Sportsnlife.com, an e-commerce venture of Tatsam Sports Pvt Ltd.• Conceptualization of the venture, its model, products and services.• Designing and implementation of strategies to operationalize Sportsnlife.com.• Undertaking internet promotional activities for the venture.• Coordination with the website development team of the venture.

Profiling the Trader Segment of KSFT Smokers, Studying their Psycho-graphics and Developing Customized Communication Strategies :Traders Segment of KSFT (King Size Filter Cigarette) Smokers is an unexplored and ignored segment which presents a huge potential to be tapped. The project was aimed to understand the demographics and psychographics of the segment, identifying the potential communication channels and to develop relevant & specific communication strategies for the segment.