I am heading the Marketing and PR division of the US SBU in Flipspaces. I am primarily heading the marketing for the US SBU of Flipspaces. I am handling Digital Marketing, Offline Marketing planning and design, and also the participation of Flipspaces in networking events in the US. I am also partially responsible for ensuring SEO and content of the website along with management of Google services for the company website.-I am responsible for managing and maintaining a budget based on the company's targets- I am responsible for monthly 'Media Planning', 'Media Buying', and execution of the planned campaigns- Closely collaborated with the existing Google Ads agency and brought down the average cost per lead from $ 128 (3-month average from April'22 to June'22) to $ 87 (3-month average from January'23 to March'23) with multiple A/B tests on ad copy, target audience set up, and landing pages- I am responsible for planning, designing, and executing ad campaigns for various targets and increased targets- Restructured the way leads data was stored for the US SBU for sales processes, analyses, and reportingI automated the data reporting on Google Sheets (existing data management resource) for weekly review to reduce the time consumed in preparing the reports for weekly reviews with the CEO, Heads of departments- I am leading and mentoring a team of brilliant individuals on the Marketing team-Managed several event registrations and streamlined the marketing collaterals and pre and post-event processes for the events

Buzz09 is THE Digital Marketing Agency (http://www.buzz09.com). - I managed Clients both Indian and international specifically in Europe, the United States and the Middle East- I was also responsible for landing clients for Buzz09 as part of my BD responsibilities- I was responsible for creating Digital Marketing and Performance Marketing strategies for clients including Branding Guidelines, SEO strategies, SMM strategies, online ads and lead gen. strategies, content writing, content marketing strategies, and also complete marketing strategies for businesses- I consulted clients for launching startups with revenue streams focused on digital channels, a few being, Great Indian Journeys, Sumeru Holidays (Art of Living), Digtab - I also consulted clients in building their in-house Digital Marketing team which was then trained and managed by our team in Buzz09- I worked with clients from varying industries like E-commerce (Fashion), Travel, Ed Tech, Universities, Real Estate, Alternate Housing, Event Management, Political Campaigns, Personnel Marketing, etc.- I learned Vue.js and helped build the current Buzz09 website- I Led teams of inspired individuals comprising managers and executives in Marketing and Sales both domestic and internationalBuzz09 prides itself on having expertise in Web development, SEO, SMO, SMM, Lead Generation (AdWords and other sources), Content Marketing, Email Marketing, Video Marketing, etc. We said in Buzz09 that our soul, ideology, and work style can be defined with one sentence or rather a question "what box?".

Served as President of BNI Victorians Chapter in Delhi Central, India. It has been a great responsibility serving as the president of the chapter working with brilliant business owners working together to bring more business for each other.

Establishing media guidelines, implementing Digital Marketing methods and implementing the strategy for a higher reach of the initiatives taken by ICAR. Designed the logo and complete branding for NAHEP which is a project by ICAR and World Bank. The logo is being used for international communique by ICAR and World BankPlanned and implemented digital strategies for events, helped plan and launch NAHEP Hackathon (Kritagya)Collating and combining strategy, plans and calendars for all colleges under the ICAR banner

I spent several years as a freelancer as a Digital Marketing strategist, content writer, and Digital Marketing trainer. I worked with several brands as a freelance Digital Marketing Strategist and a content writer for blogs and websites and worked with partner agencies for the after-work. I also trained in colleges, training centres, etc to teach 90 to 150-hour Digital Marketing courses, 16-hour (8+8) Workshops, etc. My focus during this period was on-the-job learning and gaining as much experience as possible by working on all kinds of projects, some of which are as below:- Built strategic partnerships with Digital Marketing agencies for networking and gave the after work for my consulting projects to these agencies, and also received strategy consulting and content writing projects from them- Managed and built relationships with clients for their projects- Consulted for institutions and built a one-of-a-kind model for IMS Ghaziabad to use good students from different departments of the college to create a team that handled marketing for the college and was trained on the job in the process in the duration of their course - Delivered content for blogs and SEO-optimized content for websites for several clients and agencies- Created long-term and short-term strategies for clients of partner agencies - Trained and mentored students in Digital Marketing, including SEO, SEM, SMM, SMO, Online Ads, - Target Segmentation, Content Writing, Video Marketing, Data Analytics, Campaign Strategy, etc., and helped them get certified from Google, Facebook, etc.- Took several 2 days (8-hour) workshops in colleges for graduate and post-graduate level students - I also trained teachers in a workshop to bring them up to speed with modern trends and methods for Digital Marketing that can be used to help students get certified in various areas of Digital Marketing- Taught a group of 8-12-year-old students basic website development using HTML, CSS, and WordPress

I was part of the Quantitative research team and worked on projects with the top management. Led teams of vendors for data collection and travelled with themWorked on data analysis of the forms that were filled during the data collectionsPrepared presentations for the client reviewsLiaised with the agencies and websites for data collection and Led the process to integrate Office 365 at the company levelIdeated and built plans and strategies for the development of a marketing research app for the company

Worked as an Intern in HR dept. Project: 'Bench-marking of Employee Engagement Activities'.Worked closely with the HR team in finalizing a deal with an External HR Solutions companyCompiled the Policy Structure of the company and created a Presentation of the Organizational Structure of the Organization