Growth Marketing Consulting & Training with multiple businesses globally: Middle-East : Emaar, Address Hotels, Armani Hotels, Vida Hotels, Lenskart, Kaya , Azizi Developments, Ezhire, NorthLadder, Migrate World, Huspy, SAAS Properties, Driven Properties, Driven Holiday Homes, Lamar Development and several other regional real estate companies.Europe : Free Now, Applift, Instaffo, VaeonUS: Lazy Gardens, Stretchery, Lagom Teas

Visiting Faculty:Curtin University, UAE(2019 onwards)IMT Ghaziabad, India & IMT Dubai(2014 onwards)Shiv Nadar University, India(2022 onwards)

• Launched Asia’s largest eyewear marketplace in Middle-East• Localized paid media performance & influencer marketing• Web & App product optimizations for improved conversion rate • 84% growth in online orders • 32% improvement in ROAS

• Led digital marketing team across all European markets• Initiated Data-driven Digital Marketing 2.0 using cost-curves, full funnel planning with diversified media mix • 2.5x increase in new user acquisition with CLV(customer lifetime value) improvement • Increase in brand awareness by +8pp• Hired & built a diverse, talented & performance oriented team with regional leaders

• Led digital marketing & technology teams for complete digital transformation of the business operations, marketing and sales departments• Monthly cost savings of ~AED 1 Mn by improving Lead Scale, Cost Efficiency & Quality• Enhanced online conversion funnel to 5x improvement in website lead conversion rate• Roll-out of Salesforce CRM, Marketing Cloud & automation

• Led digital department encompassing digital media, product, ad-tech & analytics initiatives• Building e-commerce platform for Emaar Properties(developer of Burj Khalifa, the tallest tower in the world)• Driving investor targeted campaigns across China, South-Asia, Europe & Middle-East• Launched first global campaign during FIFA World Cup running across North America, EMEA & APAC• Implemented DMP solution for improved customer profiling, insights and targeting• Managed… Show more • Led digital department encompassing digital media, product, ad-tech & analytics initiatives• Building e-commerce platform for Emaar Properties(developer of Burj Khalifa, the tallest tower in the world)• Driving investor targeted campaigns across China, South-Asia, Europe & Middle-East• Launched first global campaign during FIFA World Cup running across North America, EMEA & APAC• Implemented DMP solution for improved customer profiling, insights and targeting• Managed social amplification & live-streaming of New Year’s Eve Fireworks & Laser show on Burj Khalifa Show less

• Led marketing function encompassing online & offline media, brand, CRM, community & customer support initiatives• Defined brand personality alongwith a differentiated positioning and brand statement• Created customer lifecycle framework covering each stage for new and existing users• Revamped company's website to reflect brand values and propositions for different stakeholders with improved UI• Launched localized integrated marketing campaigns across online & offline… Show more • Led marketing function encompassing online & offline media, brand, CRM, community & customer support initiatives• Defined brand personality alongwith a differentiated positioning and brand statement• Created customer lifecycle framework covering each stage for new and existing users• Revamped company's website to reflect brand values and propositions for different stakeholders with improved UI• Launched localized integrated marketing campaigns across online & offline mediums• Managed a diverse team of 10 marketing managers representing 7 different nationalities Show less

• Led growth marketing efforts for multifold increase in rider acquisition for India & South Asia• Planned & launched Uber’s first brand campaign in India on digital medium• Built the digital marketing, analytics & design team for India and localized performance marketing efforts• Started online & offline marketing campaigns for new driver acquisition using media vehicles including Facebook, Google, Job classifieds, Print, Radio, Outdoor & Cinema• Developed Math For Marketing as… Show more • Led growth marketing efforts for multifold increase in rider acquisition for India & South Asia• Planned & launched Uber’s first brand campaign in India on digital medium• Built the digital marketing, analytics & design team for India and localized performance marketing efforts• Started online & offline marketing campaigns for new driver acquisition using media vehicles including Facebook, Google, Job classifieds, Print, Radio, Outdoor & Cinema• Developed Math For Marketing as a core theme with analytics & research being the backbone of decision making for media mix with clear measurable metrics for acquisition, reengagement & brand campaigns• Planned go-to-market strategy for various new product initiatives like Dial.uber, UberMoto etc.• Conceptualized regional & vernacular strategy for city specific campaigns on digital media Show less

Led the digital marketing function with mobile first approach for OLX South Asia region.Built in-house team & infrastructure along with external strategic partnerships with a vision to establish centre of excellence for digital & mobile marketing for OLX in India from both performance & brand building standpoint.

•Involved in Business forecasting and yearly budget & query planning along with Product & Sales team•Creating brand awareness as a major holiday player and driving lead generation campaigns using various online & offline media channels•Driving SEM(Google AdWords & Bing Ads),online display & affiliate sources, social media(Facebook, YouTube & Twitter), CRM emailers, text & voice mobile campaigns•Accountable for optimum utilization of onsite inventory for holidays business through… Show more •Involved in Business forecasting and yearly budget & query planning along with Product & Sales team•Creating brand awareness as a major holiday player and driving lead generation campaigns using various online & offline media channels•Driving SEM(Google AdWords & Bing Ads),online display & affiliate sources, social media(Facebook, YouTube & Twitter), CRM emailers, text & voice mobile campaigns•Accountable for optimum utilization of onsite inventory for holidays business through targeted ad placements and landing page enhancements•Proficient user of analytics tools such as Adobe Omniture/Discover to track and optimize campaign performance•Worked on brand TV campaign as a part of Brand team – giving creative brief, brand research for the proposition, finalizing script,creative design & media planning•Planned & launched destination branding AVs, brand merchandise & brochures•Planned retail carnival and promoted it using various marketing channels•Led a sales team of 8 people to identify business potential from an untapped query source •Designed selling tools to increase seller efficiency and sales conversion •Used automation for better query handling leading to exponential increase in sales conversion Show less

•Evolving current store processes & systems to improve customer service & staff satisfaction•Suggested improved processes and refined service standards•Suggested & Implemented Sales Promotion activities•Successful pilot implementation of improved processes and lean retailing initiative in Titan Eye Plus stores•Reduced customer turnaround time & waiting time by 30% with increase in daily sales

•Trained in .Net, OS(VB) and worked on Proof of Concept(C# .Net)•Representative of the batch as member of SGT(Self Governance team)

•Responsibility of the division in two branches of the company, i.e. at Connaught Place and North Campus in New Delhi•Actively involved in designing the course structure, question papers & in conducting All India Test Series•Strategies for increasing the enrollment•Responsibility of planning a particular section of company’s website•Teaching quantitative aptitude, data interpretation, data sufficiency and logical reasoning