Ankit Kumar Gupta
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Ankit Kumar Gupta Email & Phone Number

Associate - Performics (Publicis Groupe) || Driving online success with data-driven strategies at Performics
Location: Delhi, India 6 work roles 3 schools
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Associate - Performics (Publicis Groupe) || Driving online success with data-driven strategies
Location
Delhi, India
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Ankit Kumar Gupta is listed as Associate - Performics (Publicis Groupe) || Driving online success with data-driven strategies at Performics, a with 1154 employees, based in Delhi, India. AeroLeads shows a matched LinkedIn profile for Ankit Kumar Gupta.

Ankit Kumar Gupta previously worked as Associate - Performance Media at Performics and Ad Trafficker at Ekcs. Ankit Kumar Gupta holds Bachelor'S Degree, Computer Science, A from Maharshi Dayanand University.

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About Ankit Kumar Gupta

Experienced digital marketer with 4 years in the field. Proven expertise in SEO, keyword research, Facebook Ads, Google Ads, Social Media Management, and WordPress website development. Skilled in optimizing online presence and driving conversions.Started as a WordPress editor and media buyer, cultivating a deep understanding of website development and content optimization. Successfully implemented keyword research strategies to enhance WordPress website SEO, resulting in improved visibility and higher organic traffic.Additionally, proficient at managing social media, Facebook, and Google Ads campaigns. Currently excelling as an ad trafficker, ensuring seamless ad operations and optimizing performance for maximum ROI. Proficient in managing, troubleshooting, and optimizing various ad platforms.Committed to staying up-to-date with the latest trends and techniques in digital marketing, particularly in the realm of SEO and keyword research. Ready to leverage my skills to drive growth and exceed marketing objectives in a dynamic digital environment.

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Performics
Performics
Associate - Performics (Publicis Groupe) || Driving online success with data-driven strategies
chicago, illinois, united states
Website
Employees
1154
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6 roles

Ankit Kumar Gupta work experience

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Associate - Performance Media

Current

Gurugram, Haryana, India

Mar 2024 - Present

Ad Trafficker

Gurugram, Haryana, India

My responsibilities encompass a range of critical tasks that contribute to the success of each campaign:1. Campaign Setup and Management: I meticulously configure and launch advertising campaigns across various platforms, including but not limited to Google Ads, Facebook Ads, and other programmatic advertising channels.2. Optimization and Performance Tracking: I am dedicated to optimizing campaigns for maximum ROI. This involves continuous monitoring, analysis, and adjustments to targeting, ad creatives, and bidding strategies.3. Quality Assurance: I maintain a keen eye for detail, meticulously reviewing creatives, tracking links, and landing pages to guarantee accuracy and adherence to platform policies.4. Troubleshooting and Issue Resolution: When technical or operational issues arise, I am adept at identifying and resolving them swiftly, ensuring minimal disruption to campaign performance.5. Cross-Functional Collaboration: I collaborate closely with creative teams, account managers, and clients to align campaign objectives with creative assets and messaging.6. Ad Tech Proficiency: I stay updated with the latest advancements in ad technology, enabling me to leverage new features and capabilities to enhance campaign performance.7. Reporting and Insights: I generate comprehensive reports, offering valuable insights into campaign performance and making data-driven recommendations for optimization.Through my role as an Ad Trafficker, I contribute to the overall success of digital advertising campaigns, ensuring they meet and exceed client objectives while maximizing ROI.

Jul 2022 - Feb 2024

Digital Marketer

New Delhi, Delhi, India

I specialize in developing and executing comprehensive online marketing strategies to drive brand awareness, engagement, and conversion. In my role, I am responsible for a wide range of key tasks:1. Search Engine Optimization (SEO): I employ advanced techniques in keyword research, on-page optimization, and technical SEO to improve organic search rankings and drive high-quality, targeted traffic.2. Paid Media Advertising: Proficient in managing paid campaigns across platforms such as Google Ads and Facebook Ads, I meticulously plan, execute, and optimize campaigns to achieve maximum ROI and reach the right audience.3. Social Media Management: I create and curate engaging content for various social media platforms, fostering a strong online presence and driving user engagement. I'm also adept at analyzing social media metrics to refine content strategies.4. WordPress Website Development: With a solid foundation in WordPress, I have experience in developing and optimizing websites to provide seamless user experiences and improve search engine visibility.5. Keyword Research and Implementation: I conduct thorough keyword research to identify high-performing keywords and implement them strategically in content and campaigns for optimal search engine performance.6. Data-Driven Insights: I leverage analytics tools to track and measure the performance of marketing campaigns, providing valuable insights for ongoing optimization and decision-making.7. Conversion Rate Optimization (CRO): I'm skilled in analyzing user behavior and implementing CRO strategies to enhance website conversion rates, ultimately boosting lead generation and sales.

Aug 2021 - Jun 2022

Media Buyer/ Wordpress Designer

I excel in planning, negotiating, and executing strategic media campaigns across various channels. My responsibilities include:1. Market Research and Analysis: Conducting in-depth market research to identify target audiences, trends, and competitive landscapes, ensuring campaigns reach the right audience at the right time.2. Media Planning and Budgeting: Developing comprehensive media plans that align with client objectives, optimizing budgets for maximum reach and impact.3. Negotiation and Buying: Negotiating media placements, rates, and contracts with vendors and platforms to secure optimal ad placements and cost-effective campaigns.4, Performance Monitoring and Optimization: Constantly monitoring campaign performance, making data-driven adjustments to improve ROI and ensure campaigns meet or exceed KPIs.5. UI/UX Design: Crafting intuitive and aesthetically pleasing user interfaces while prioritizing user experience and ease of navigation.6. SEO Integration: Implementing on-page SEO best practices to ensure websites are optimized for search engine visibility and ranking.7. Responsive Design: Ensuring websites are fully responsive across all devices and screen sizes for a seamless user experience.8. Plugin Integration and Customization: Extending website functionality through the integration and customization of plugins to meet specific client needs.

Jan 2020 - Jul 2021
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Ankit Kumar Gupta education

FAQ

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What company does Ankit Kumar Gupta work for?

Ankit Kumar Gupta works for Performics.

What is Ankit Kumar Gupta's role at Performics?

Ankit Kumar Gupta is listed as Associate - Performics (Publicis Groupe) || Driving online success with data-driven strategies at Performics.

Where is Ankit Kumar Gupta based?

Ankit Kumar Gupta is based in Delhi, India while working with Performics.

What companies has Ankit Kumar Gupta worked for?

Ankit Kumar Gupta has worked for Performics, Ekcs, Mogi I/O, Taxortium Consultants, and Aiozium ( Ai For Marketing ).

Who are Ankit Kumar Gupta's colleagues at Performics?

Ankit Kumar Gupta's colleagues at Performics include Miroslava Michalicová, Gautam Mulchandani, Paula Monge Rodríguez, Jyoti Shelar, and Wayne Gu.

How can I contact Ankit Kumar Gupta?

You can use AeroLeads to view verified contact signals for Ankit Kumar Gupta at Performics, including work email, phone, and LinkedIn data when available.

What schools did Ankit Kumar Gupta attend?

Ankit Kumar Gupta holds Bachelor'S Degree, Computer Science, A from Maharshi Dayanand University.

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