Ankit Kumar

Ankit Kumar Email and Phone Number

AVP Marketing at Classplus | Testbook | Udaan | Reckitt | IIMA | IIT KGP @ Classplus
noida, uttar pradesh, india
Ankit Kumar's Location
Noida, Uttar Pradesh, India, India
About Ankit Kumar

With over 6 years of dynamic experience in marketing and branding, I specialize in driving growth through innovative lead generation, strategic funnel optimization, and cutting-edge marketing automation. My expertise is translating consumer insights into actionable strategies that boost sales conversions and enhance user experiences.I excel in crafting impactful UI/UX recommendations for product and web tech teams, ensuring seamless lead generation without compromising user satisfaction. From spearheading performance marketing and in-app campaigns to mastering SEO, social media, and YouTube content marketing, I have a proven track record of building brand awareness, increasing consideration, and generating profitable funnels.My strategic communication skills and keen audience/channel selection have consistently driven down consumer acquisition costs, delivering measurable results and driving business success. Let's connect and explore how I can bring this blend of creativity and strategy to your team!

Ankit Kumar's Current Company Details
Classplus

Classplus

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AVP Marketing at Classplus | Testbook | Udaan | Reckitt | IIMA | IIT KGP
noida, uttar pradesh, india
Website:
classplusapp.com
Employees:
339
Ankit Kumar Work Experience Details
  • Classplus
    Avp Marketing At Classplus
    Classplus Oct 2023 - Present
    Noida, Uttar Pradesh, India
    Heading Marketing and YouTube for Testbook.com. Leading a small but efficient team of 70 folks, hustling to shape the new future of the Edtech industry. Growing top funnel for Testbook Supercoaching BU, catering to all government exam aspirants.
  • Byju'S
    Manager - Brand Strategy & Insights
    Byju'S Jul 2021 - Oct 2023
    Bengaluru, Karnataka, India
    Building BYJU'S Exam Prep, a leader in the online test prep domain:1. Business Marketing with a strategic focus on profitability2. Insight generation for Brand Positioning & Campaign development3. Supporting Positioning & Mass Media Creative Development4. Enhancing consumer experience and aiding conversion at Brand Touchpoints5. Insight Generation & collaterals development for Sales Enablement 6. Insight generation, Conceptualisation & Creative Development for Special campaigns7. Digital Campaign Set up and Optimization8. Post Sales Lead Management9. Guiding Product Roadmap for better consumer experience
  • Udaan.Com
    Supply Lead
    Udaan.Com Nov 2020 - Jul 2021
    Kanpur, Uttar Pradesh, India
    • Driving a 3.5 Cr monthly FMCG business; 15%(MoM) growth with 51% penetration (3100+/6000 outlets) • Maintaining availability of 1.5 Cr inventory (across 35+ verticals) of top-selling FMCG articles with the least ageing • Managing city PnL statement; earning 3.5% RGM monthly through bulk, semi-bulk and retail sales.
  • Rb
    Area Sales Manager
    Rb May 2019 - Nov 2020
    Bhubaneshwar Area, India
    • Managing monthly business turnover of 3cr+ in Odisha spread across 32 channel partners• Delivered 10% growth in FY 2019; Brand wise Growths: Harpic –12%; Lysol – 18%; Colin – 21%• Expanded distribution by 14% in DB channel -Urban(U) areas and 22% in SS channel–Rural(R) areas• Managing a team of 6 territory sales in charges and 52 sales representatives all over Odisha• Tracking and delivering numeric distribution KPIs – ECO – U+R, Must Stock List – U, Billing efficiency - R
  • Rb
    Management Trainee
    Rb Jun 2018 - May 2019
    Gurgaon, India
  • Vodafone
    Sales And Marketing Internship
    Vodafone Apr 2017 - Jun 2017
    Lucknow, Uttar Pradesh, India
    • Conducted 3 zonal contests among 6 zones achieving 10000 SIM upgrades within 2 days of operations• 400+ leads generated through Miss-Call Alert campaign; Customer could give miss call & Opt-in for SIMEX• Opportunity Loss campaign - communicated with retailers their missed SIM upgrades & potential income• Interacting with the core sales team of 200+ members, providing them data-based market intelligence• Attracting customers on the 4G handset but a 3G SIM, by communicating special data benefits via SMSs• Created a category of 16000+ priority outlets with increased differential pay-outs for SIM upgrades
  • Reliance Industries Limited
    Graduate Engineering Trainee
    Reliance Industries Limited Jul 2015 - May 2016
    Dahej Manufacturing Division
  • Rakshak Foundation
    Public Policy Internship
    Rakshak Foundation May 2014 - Jul 2014
    Indian Institute Of Technology, Delhi
  • Indian Institute Of Technology, Kharagpur
    Sponsorship Head, Electrical Engineering Society, Iit Kharagpur
    Indian Institute Of Technology, Kharagpur Jul 2013 - 2014
    Kharagpur Area, India

Ankit Kumar Education Details

Frequently Asked Questions about Ankit Kumar

What company does Ankit Kumar work for?

Ankit Kumar works for Classplus

What is Ankit Kumar's role at the current company?

Ankit Kumar's current role is AVP Marketing at Classplus | Testbook | Udaan | Reckitt | IIMA | IIT KGP.

What schools did Ankit Kumar attend?

Ankit Kumar attended Indian Institute Of Management, Ahmedabad, Indian Institute Of Technology, Kharagpur, Kendriya Vidyalaya Iit Kharagpur, Kendriya Vidyalaya Afs Salua.

Who are Ankit Kumar's colleagues?

Ankit Kumar's colleagues are Gurpreet Sawhney, Areeb Khan, Shubham Jaiswal, Harry Kane, Santosh Reddy Pingile, Avinash Pandit, Ravi Kumar Patidar.

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