Marketing Manager
Current• Marketing, Salesforce, Finalizing strategy for branding and marketing of food products under the program and its implementation• Identifying marketing channels at the state level for the micro food processing enterprises and establishing commercial linkages• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.• Closely engage with leading retail chains in the State to develop marketing linkages for the enterprises under the scheme• Preparation of budgets, reports, and presentations on the support extends to individuals and units under the scheme• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Utilized market trends and target audience statistics to effectively and appropriately market products.• Integrated technology and business operations to identify targeted solutions to customer issues.• Maintained documentation, detailing assignments, in-progress work, and completed project milestones.• Performed market segmentation, targeting, and positioning for each product line.• Supported clients with business analysis, documentation, and data modelling.