Ankit Malvi Email and Phone Number

• Worked on Optimization of Content Programming•Product Feature - Dynamic Content Playlist, Seamless browsing experience, Local to OTT conversion of users and Live streaming in MX Player •Create user behavior based cohort, and use them for better product and retargeting strategy •Personalization and Recommendation of content - Delivering relevant piece of content to it’s right audience •Projection and Growth Strategy for MX Original and Identifying Potential of Content Category •POC for Analytical support for Investor related questions

Hopscotch is India’s leading kids fashion brand where aspiration meets accessibility. It is headquartered in Mumbai with an office in China. With over 3 million monthly active users

Aptus Health provides Digital Marketing Solutions for US Pharma Clients• Evaluate marketing campaign performance applying Treatment effect study using propensity score matching and quantify its impact on brand prescribing and understand drivers of the campaign performance• ROI analyses applying ANCOVA model which provides hard evidence of value delivered from programs • Strategic Targeting development for various Digital Campaigns - Based on HCP (Healthcar Provider) prescription behavior, Brand market and competition and client strategy• Time Series Forecasting of Sales and Promotional spend of various Pharma Corporations - Achieved 90% accuracy (Based on MAPE error) in sales revenues and promotional spend forecasts for 50% of the total products

• UrbanWand provides cutting edge Restaurant Management Solution. This internship gave me an enriching exposure to fast-moving start-up culture. I was a part of the business excellence team where I brought analytical business review report driven by Data Analytics.• I came up with an automated template in Excel and mySQL to prepare MBR (Monthly Business Review report) for respective clients.• Simulation and analysis of average number of eye views for a facebook posts of different kinds which gives justifiable result to convince clients for social media marketing.• On-page and Off-page SEO for UrbanWand website.• Managed Google Analytic and Google Adwords for the UrbanWand website.