Prepared a strategy to improve shopper experience in retail stores and counselled the company to have insights into ongoing trends in the retail market by preparing questionnaires and conducting extensive research.Reported the scope of improvement in point-of-purchase in retail outlets by visiting more than 50 outlets of brands associated with Mudra like BOSE, Amazon, Panasonic, etc. and noted the experience of 1000+ shoppers and employeesPresented the ideas and solutions to the top management resulting in the ideas being implemented by the design team

Actively involved in performing street theatre on civic themes to bring about a transformation in public perception on issues of societal importance on topics like Red Corridor Tribal Issues and Religious fanaticismManthan, an International Street Theatre Festival, by Verve SSCBS - Responsible for coordinating and synchronizing the activities of street play teams all over the country in over 51 cities across 20 states at 100 Locations of India and 10 countries