Key Accounts/Horeca Channel of Madhya Pradesh and Chhattisgarh.

Heading the On Trade Channel/HoReCa Sales of Madhya Pradesh.

• Drive sales of the 140+ on-premises outlets – Vol Ach of 136% against BIO Tgt even after plunging sales post pandemic and a delivered growth of 128% in BIO portfolio – highest in last 7 Years.• On-trade activations & promotions – 6000+ Man-days of promotion, 120+ Activations, 5 Mega Promotions, 800+ Outlet Activated, 10Lac+ consumers reached.• Managing 35 vendors for material procurement, branding & ATL/BTL activities.• Sponsorships and associations – 50+ Event associations, 10+ Live concerts. • 100% WOA achievement in On Trade Channel. • Vendors claim & account reconciliation with closure rate of 98%. Additional Responsibilities:Territory Marketing Manager, Raipur (Chhattisgarh)• Planning & executing the Marketing Plan with yearly budget of INR 1.5 Cr with 100% utilization as per each brand objective. • Raising PO/MAC’s as per the activation calendar, maintaining DOA & SOP at 98%.• 10+ Digital marketing initiative for enhanced consumer experience. • Brand Visibility at 100% Outlets through signages, bar collaterals, customized visibility.• Warehouse Management with stock norms under 90 Days.• Spearheading Channel Play App – Mentoring eight 3P team members and maintaining a score of 90% above.Key Account Manager, Raipur (Chhattisgarh)• Achieving MS of 63% against vol tgt of 60% in OS for 10 prominent KA’s of Chhattisgarh.• Finalizing tie-ups & activation calendar with 5 Key KA’s.• 12 Consumer advocacy sessions and staff trainings at KA’s.• Quarterly audit of accounts through Hawkeye based on visibility, brand wise sales and activations with 80%+ audit score.

• Entrepreneurship & Inventory Management- established 1 state office at Indore & 2 distributor network for Madhya Pradesh spearheading vision care business.• Executing and planning monthly/quarterly based schemes at 200+ retails.• Conducted 75+ trainings/seminars/events on product portfolio and knowledge expansion.• CRM - Handling customer grievances and troubleshoots directly with the end consumer. • Business Development – market depth & width expansion in untapped market.

• Drive Sales, Stocks & accounts settlements of 3 distributors, 200+ retailers, wholesalers, ophthalmologists, pharmacists & eye care institutions.• New Product Launch like I Connect, Purevision2, Biotrue 1Day & Biotrue lens care in the region.• Promotions, Visibility drives, technical training & seminars for customers/consumers.

• Handling inventory & sales of 214 composite IMFL outlets.• Finalizing trade/monthly deals with 30+ trade partners.• Handling 6 team member and spearheading promotions and activations.

Organising sales an promotion activity for NGO muskaan.

“Doing the global market research for DCM data systems”, Working as the BDO for business outsourcing and tactical marketing for DCM data system. Secondary research of 47 IT sector companies for Business to business. Shortlisted 10 companies to be targeted by DCM data systems on the basis of company profile, organizational structure, job availability and contacts (CEO/CIO). •Even though being the 1st IT Company of India, DCM data system fails to attract customers because of low market visibility.•No presence in the global market, hence focus should be there to increase the customers.