- Instrumental in curating the required range & assortment plan in India across channels to deliver a profitable P & L - Support in developing and planning medium and long term organizational goals and then execute it along with teams- Support store opening from location identification to conceptualization to actual launch of the store - Monitor and manage regular operations and relationships with UA ecommerce partners - Building merchandising talent within the organization and with partner organizations to manage in-season processes

- Generating new strategy and solutions for effective merchandising framework across India and Middle-East - Optimization of current merchandising processes and resources to deliver high YOY growth and FPST- Driving Merchandising and Operations of LEVIS owned stores in INDIA with a team of Retail Merchants and Retail Ops- Building merchandising talent within the organization and with partner organizations

- Responsible for devising merchandise strategy for the ADIDAS ( Sports Performance and Style Division) ensuring commercial success & brand objectives are met - Defined the buying requirements and formulated the buying plan and the OTB for franchisee/MBO channels basis the organizational financial goals - Remodeled the merchandising structure from a support based model (category level guidance), to a store specific buy recommendation based on sales trends, upcoming trends, demographic needs & competition - Accountable for an assortment plan encompassing market intelligence and overall brand direction - Devised the range transition by monitoring and controlling markdowns, product launches, category highlights etc. - Forecasting and control of channel inventory to ensure effective liquidation and reduction of costs - Key stakeholder in top stores’ layout, new store openings and renovation doors with the operations and projects teams - Staying abreast with market trends, competitive strategies and product innovations to assist creating the annual category & product marketing plans - Constant efforts to improve the current merchandising processes and achieve equilibrium between Science & Art - Orchestrated a smooth product transition from source to the stores in time and in full - Responsible for developing merchandising capabilities within the team and with partners. Led a team of 6 direct reports ( 5 Assistant Managers & 1 Manager ) & 10+ dotted line reports on partner payroll - Drove sell-in with franchisee partners and channel sales teams every quarter (15+ Sell-ins managed)

- A part of the category and planning vertical for BARE and AJILE brands, specifically responsible for creating the assortment leading to strong toplines - Generating and analyzing relevant and periodic MIS leading to key decision points

Worked as a part time Store Sales staff