As a Category Manager at Naaptol Online Shopping Pvt. Ltd. I am responsible for overseeing product selection, strategic planning, and sales performance within the category. This role involves close collaboration with senior management, show producers, and vendors to ensure the successful introduction and performance of new products on Naaptol Television and Naaptol Digital.Key Responsibilities:. Lead monthly reviews with MD for new product introductions and strategy planning. Conduct SKU-level sale reviews and ROI analysis. Develop strategies to improve product ROI. Plan new product launches with Show Producers. Introduce new vendors monthly. Negotiate with vendors for inventory liquidation plans. Create SKU revival plans with attractive offers and deals. Identify and launch new sub-categories. Introduce seasonal products with competitive deals. Implement product localization strategies for better ROI. Monitor and improve CRM for fast-moving products. Analyze customer feedback to enhance deals and combos. Develop new products within specified price points and framework

As Category Head I am responsible for overseeing and managing all the category or product group. The responsibilities includes but not limited to the below:. Leading the scaling of brands and managing all categories.. Analyzing market trends and consumer behavior to optimize product selection and marketing efforts.. Collaborating with pricing and marketing teams to develop competitive pricing and promotional strategies.. Defining, refining, and tracking metrics to assess category health and progress.. Driving traffic through intelligent merchandising and promotional activities.. Managing relationships with over 100 suppliers/sellers/wholesalers monthly.. Planning and implementing long-term development strategies for all product categories.. Forecasting product demand trends to ensure optimal stock levels.. Strategizing the positioning of product categories to maximize visibility.. Onboarding new suppliers/sellers/wholesalers to maintain a fresh and diverse product selection.

Role Overview as Asst. Category Manager:Category Management: Overseeing and managing the categories of Women's Western Wear, Men's Footwear & Casual Wear, Home products, and Kids' Wear. This involves understanding market trends, customer preferences, and competitor analysis.. Develop monthly sales forecasts and business operations plans. Build and maintain key customer relationships. Lead new business pitches. Plan and coordinate shipments, advising customers on merchandise selection. Implement best practices for vendor onboarding and business growth. Prepare annual business plans with phased forecasts and campaign calendars. Collaborate with marketing team for successful campaigns and product launches. Prepare financial forecasts and maintain cost-effective contract pricing. Optimize item selection and listings on e-commerce platforms. Coordinate with logistics teams to ensure adequate stock levels. Mentor and train a team of 10 members to meet company goalsThis role requires strong analytical skills, market knowledge, negotiation abilities, and effective communication to manage and grow the assigned categories successfully.

The role involves managing Women’s Lifestyle Category, developing of a Private Label and taking care of West Region for Mirraw to drive category growth in terms of value and volume. Increase category ASP and thereby improve profitability.. Developed and launched the private label brand Daaginey.. Drove category growth in the West Region, increasing both value and volume.. Successfully increased average selling price (ASP) to improve profitability.. Conducted data analysis to identify industry and consumer trends.. Negotiated pricing and terms with vendors to secure advantageous deals.. Collaborated with marketing team to devise and execute promotional strategies.. Ensured optimal inventory levels through accurate demand forecasting.

1. Vendor Sign Up2. Vendor Management3. Develop selling strategies based on with company’s competitive and success elements4. Assist in coordinating and executing the business tactics for development, marketing and sales of the products in the category5. Develop and execute category plans to meet revenue goals6. Implement monthly promotional strategies to achieve sales goals7. Negotiate price changes with vendors8. Analyze customer requirements and develop product promotions to drive sales9. Coordinate with marketing departments and develop efficient promotion strategies for all categories10. Prepare and analyze all sales reports on a weekly, monthly and quarterly basis

Collecting the database for the company of Wholesale Vendors of Women Segment.Shortlist the Vendors by doing analysis of their business.Helping them in the layout and visual merchandising.Planning for the strategy to introduce the store in the market.Doing market study of Goa.