Digital Marketing Consultant
Current
India
Built and lead an internal team to manage digital marketing projects. Provide strategic and tactical guidance to team with accountability for all social media Projects (Facebook, Twitter, Pinterest, YouTube, Instagram, etc.) along with updated algorithms, email marketing campaigns, and SEO/SEM strategies. Collaborated with marketing and company executives to ensure strategy aligns with company objectives.- Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.- Suggest and implement improvements in areas like SEO, Social Media, Email Marketing, Paid campaigns (Facebook Business Manager, Google AdWords, LinkedIn, Twitter Ads), and Website Design.- Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile, or local marketing campaigns.- Worked closely with the team to develop a new social media strategy, replacing over the sales pitches with a focus on engagement.- Revamped PPC advertising and removed under-performing or costly ads, resulting in on immediate performance improvement Conducted A/B tests to optimize all ads to increase ROI.- Audited content to identify SEO/Traffic generation opportunities and then lead team of freelance writers to create high-impact ācornerstoneā content- Manage the team which handles Marketplace (like Amazon, Flipkart & Meesho) projects from listing, sales-boosting to the paid campaign (AMS Campaign for Amazon Marketplaceā Handled by Cognizant Team).
