Corporate portfolio and BU Growth Strategy; Process led operational excellence; Identification & programmatic delivery of key strategic initiatives; Digital Initiatives

Engagement Manager in the consumer goods Strategy team

Part of the India Strategy Team working on key Strategic initiatives of the compnay

Part of the Management Consulting Practice - Consumer Markets Industry Vertical - Managed and led projects in the consumer markets industry - Key Focus Areas: Transformation, Growth Strategy, Market Entry Strategy, Sales and Distribution (GTM/RTM) Strategy

• Created a growth strategy of a private label led lifestyle retailer for an India focussed PE firm, developed recommendations to drive same store sales growth, achieve scale and the role of apparel for the target company. Suggested initiatives around sourcing, marketing, product and retail channels• Created a growth strategy for a major footwear retailer in India by streamlining value chain, identifying loopholes in the current structure and developed a brand strategy for the retailer by creating differentiation between the different formats that the retailer operated in • Commercial Due Diligence of an Indian online automotive classified player for a leading PE firm; included market sizing, competitor analysis, KPI benchmarking and business planning of target• Commercial due diligence of an Indian herbal personal care company for a leading US based PE firm; included analysing sales gaps, distribution assessment, streamlining distribution and coverage• Commercial due diligence of a Bangladesh based garment manufacturer catering to global brands for a Singapore based PE fund; included customer assessment, organizational capability assessment, business planning and revenue projections• Prepared market entry strategy for an Indian fertilizer major to establish Omni-channel presence in horticulture and agro-products retail which entailed proposal design, research, feasibility study and go to market strategy• Evaluation of multi-brand aftermarket service opportunity for a leading consumer durable brand; included business opportunity identification, future growth potential leading to go/no-go decision• Prepared the strategy for differentiated retail space development for a NCR based real estate firm; included catchment and consumer analysis, detailed retail strategy with revenue projections

• Looked after complete channel development functions for North Region like NPDs, division integration, etc. • Supervising a team of 21 members• Efficiently managed business volumes of upto Rs. 4 Crores per month • Skilfully achieved 100% launch targets in terms of sales value & distribution • Successfully worked in urban & rural areas of Delhi, Hyderabad, Chennai, Western Uttar Pradesh, Greater Punjab, Haryana and Jammu & Kashmir to handled Direct & Super-Stockiest Operations • Managed the launch of beverages and snacks product lines in the North Region