Heading team of Sales, Marketing & CRM for multiple projects of Soham Group.

Heading Sales, Marketing & CRM.

Handling Sales, Marketing & CRM

Being city head, handle Sales & CRM activities, lead a team of 16-17 people.

 Ensuring Sales of allocated projects (Residential/Commercial) and delivering target as per the strategies planned. Leading and planning various events/activities at site such as Buyer’s meet, Prospective/ Existing Client’s meet or Broker’s meet to abreast the sales figure by leveraging everyone through events. Preparing action plans and setting up site target achievement plan for the team so that effective team work is in execution and objectives are met. Achieving Sales Targets from various sources. Coordinate very closely with other functions like marketing (giving inputs for communication with right target group) and customer care for smooth handover of the acquired clients Working closely with team to enhance the list of corporate tie-ups with IT companies, Hospitality Sector, and Universities. Increasing in efficiency levels of the closing (revenue/manager) and sourcing sales team (quality/ profiled customers/manager) Liaising with various stakeholders and functions to improve site level activities and customer experience Ensuring constant tracking and response to competitor activity, specifically for the operating micro-market and provide timely feedback as per market dynamics Working & keeping a track on team’s activity in following up clients on CRM. Educating the client with the market trends, keeping them aware with the rental returns and the price appreciation they may get after investing in our properties.

 Facilitating growth, sales and marketing activities.  Analyzing the market feasibility for launching new projects, reviewing market research report provide by team; highlighting an insight into market needs, pricing and positioning.  Assisting launch of new projects; finalizing launch plan, detailing aspects about branding (i.e. Project name, logo, PR, BTL and other collaterals) Working close with other support verticals to decide on the marketing budget, present the same to the BOD.  Showcasing of projects at different forums/channels/promotions and other marketing channels.  Leading a team to ensure effective implementation of marketing initiatives/communications (viz brochures, mailers, pictures, hoardings, banners, leaflets) is done to drive sales. Foster and inspire team by continuously accessing them against set skills vis-a-vis organization/functional needs, identify the gaps, align mentor programs; thereby improve their performance.  Implementing closed loop analytics with sales to comprehend viability of marketing activities against lead generation and continuously refining the process to covert customer leads into sales.  Mapping of target clients, optimizing buyer journey; delivering correct details to buyers through various marketing channels.  Handling multiple projects, frequent site visits, and coordinate with Site Managers & Engineers to administer the progress of the project as per set targets.  Mapping target area for potential land favourable for acquisition. Build strong credentials in the vertical by forming Joint Ventures.  Supervise business development initiatives for securing profitable projects liaise with 3rd parties. Mentoring team with latest real estate trends and market scenario/activities. Analyzing periodical MIS Reports in terms of progress, expenses, budgeting and profitability

 Supervised sales team of residential & commercial projects and ensured to achieve sales targets consistently. Developed sales vision and agenda for each effective sales period. Interacting with existing and prospective clients (corporate, investors, retailers and individuals of high net worth) so as to keep them abreast with the latest developments and offerings, thereby making them part of the future projects. Acted as a critical link between different verticals of the company and implemented good coordination between sales, marketing, planning and customer care departments. Worked closely with team to focus heavily on quality lead generation and allocated available resources for efficient conversion. Corresponded timely feedback to Senior Management regarding team performance and leads converted into sales. Participated in events, exhibitions, property fairs and other campaigns to target audience of the project.Achievements: Refined communication skills, co-ordination and team work leading to career advancement.

(FMCG/Retail company provides day to day basic consumer requirements and healthcare solutions (Rx) to all the local customers. Established in 1981, Rootcare Limited is one of London's largest independent health and beauty high street retailer.)Key Deliverables: Responsible for smooth running of the Marketing activities and Business Development of the Retail business. Conducting in-depth consumer, industry and competitor analysis to define differentiated services and positioning of the company, in the booming London healthcare market.Supervising and leading a team of 8-9 people throughout the surveys and helping them out with setting up an online database of the collected data. Analyzing industry trends and competitive landscape; accessing international opportunities; developing marketing strategies according to the consumer buying behaviour.Approaching Health Offices and healthcare bodies to direct all its patients to us for medication and negotiating their share of interest. Providing direction to the design of promotions / packages of the FMCG products as a part of brand building & market development effort.Establishing branding strategies to maximise sales of exclusive products from GUCCI, Armani, Colgate, Listerine, MBTs, Lacoste and Fitflops.Negotiating profitable deals with the supplier so as to offer better offers to the consumers.Achievements:Selected as Star Performer for the year 2009-10, by boosting online sales through various promotions and helping in business growth by doing successful deal with Qatar Health Office.Created and successfully implemented multiple web based promotions with seasonal offers targeting both existing and potential customers.

(Saryu-Life style is an herbal, medicinal products company launching a unique range of herbal lifestyle products across the UK.)Key Deliverables: Carved out the marketing and communications strategy for the new herbal range, based on unique origins of the products and requirements of identified target market.Designed a 360 degree communications plan for the range, across trade (in-store promotions), web affiliate programs, and print (health magazines/newspapers).Developed the company's logo, website (saaryulifestyle.co.uk) and packaging design for the product range.Determined distribution strategy, negotiated with pharmacy retailers (like Garden Pharmacy, Bliss, Forever Young), wholesalers to house the products.