Senior Digital Marketer
Current*Manage all SEO and PPC activities for team members and create strategies, implement on project and monitor plan for Daily SEO and PPC task *Ensuring Successful implementation and planning of Digital plans/Calendars*Improve Quality Score, lower CPC and conversion rates via landing page*optimization for all the projects. Manage marketing budget and measure campaign effectiveness / ROI for dedicated product group*Generates reports weekly and monthly reporting. On web traffic trends and patterns including revenue, conversion and marketing campaign performance*Keyword research using online tools, competitive research and analysis for keyword expansion and traffic growth*Increase the engagement on all social media platforms. Respond to all queries coming through social media and emails.*Increase the organic likes of social media and other digital platforms.*Managing social ad campaigns using Google Adwords, Google Analytics, Twitter Analytics, Facebook Insights, Webmaster Tools.*Improve Quality Score, lower CPC and conversion rates via landing page optimisation for all the projects.