Ankit Singla Email & Phone Number

New Delhi, Dl, In

India

1.Orchestrated the comprehensive monetization strategy for all EJ social media channels, ensuring maximum revenue generation and brand visibility across platforms.2.Implemented a data-oriented approach to content creation by meticulously analyzing customer preferences and navigation patterns on both the mobile application and website, thereby enhancing user engagement and satisfaction.3.Achieved a remarkable growth in Monthly Active Users (MAU) for the mobile application and witnessed substantial organic traffic growth within just two quarters, demonstrating the effectiveness of the implemented strategies.4.Played a pivotal role in the successful launch of a new Bangla language domain by offering invaluable competitor market data insights specific to the Indian News sector, enabling informed decision-making and strategic positioning in the target market.5.Architected the data infrastructure and flow on AWS for the establishment of a new Data Lake at EJ, ensuring robust data management and analytics capabilities.6.Integral part of the Market research analytics team for the successful launch of EJ Global, contributing to informed decision-making and strategic market positioning.7.Formulated targeted marketing campaigns to reactivate dormant users, resulting in a notable 50% reduction in the cost of acquiring new users.

Gurugram, Haryana, India

1.Proficient in identifying, analyzing, and interpreting trends and patterns within complex datasets.2.Develop and maintain rich interactive visualizations to facilitate data interpretation and analysis effectively.3.Collaborate with cross-functional stakeholders to prioritize business and information requirements.4.Provide day-to-day support to online product, revenue, and category teams.5.Generate monthly analytical reports on key performance indicators (KPIs), including trend analyses for both value and volume sales, channel-specific evaluations, account-level assessments, and event analyses. These reports significantly contribute to enhancing the sales team's performance by delivering valuable insights to the sales head via Tableau Desktop.6.Formulate marketing strategy proposals aimed at optimizing customer targeting and engagement.

Delhi, India

1.Conducted data extraction and aggregation from the database utilizing SQL to facilitate comprehensive data analysis.2.Produced monthly analytical reports focusing on key performance indicators (KPIs), encompassing trend analyses of both value and volume sales, channel-specific evaluations, account-level assessments, and event analyses. These reports contributed significantly to enhancing the marketing team's performance by furnishing valuable insights through Tableau Desktop.3.Spearheaded the development of marketing strategy proposals aimed at optimizing campaign effectiveness.4.Crafted a Marketing Dashboard featuring a suite of KPIs, empowering management with actionable insights for informed decision-making.5.Enhanced Week-on-Week retention rates for Pokerbaazi by 2% by introducing engaging tournaments within the game offering Real Cash Prizes.6.Managed Digital Marketing initiatives with a monthly budget , optimizing spending to reduce the Cost Per Install (CPI) by an impressive 40%.

Noida Area, India

1.Led data extraction and analysis from the Teen Patti app database using SQL, followed by comprehensive analysis with R software.2.Conducted data validation, preparation, cleaning, and manipulation to ensure 100% accuracy and reliability of insights.3.Produced detailed reports highlighting key business impact factors, enabling strategic planning for the company.4.Implemented measures to overhaul the Teen Patti economy by controlling collusion and detecting suspicious chips, resulting in a significant increase in revenue and retention.5.Employed advanced statistical modeling techniques in R software to conduct fraud analysis of Teen Patti app users.6.Collaborated with cross-functional teams to develop algorithms aimed at identifying and controlling fraudulent behavior among purchasers in India's Top Grossing App, 3 Patti.7.Implemented strategic in-app changes resulting in a 40% increase in TeenPatti's revenue and a notable threefold rise in the Paying Users to Daily Users ratio, reaching 1.5%.8.Devised and executed a cross-game funnel to seamlessly transition users from Virtual Currency games to Real cash games, significantly reducing the Acquisition Cost Per Depositor by 30%.These initiatives collectively optimized operational efficiency, strengthened user trust, and drove substantial growth for the Teen Patti app.

Noida Area, India

Gurgaon

Company: “Rx Health Services & Solutions Pvt. Ltd.” Project Title:“ BUSINESS ENHANCEMENT AND DISTRIBUTION OF HEALTHCARE MOBILE APP RX PLUS”.Project Area: MarketingProject Synopsis: 1- Expand business with partners and distribution channels: 1.1Liaison with the chemist shops, doctor’s clinics, pathology lab and diagnostic center for RxPlus App, Dr. Plus App and Chemist Plus App.2- Digital Marketing: 2.1Use social media platform like twitter, Facebook to promote the company 2.2Email marketing to communicate the company messages and promotional schemes to the Customer3- Customer Acquisition: 3.1Canopy in Apartments, malls and hospitals 3.2Telemarketing 3.3Face to face promotionDuration: 14 weeks

New Delhi Area, India

Post Graduate Program In Management, Maketing, 7.18

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering, 69.89%

12Th, Science, 75%

10Th, Non Medical