• Demonstrated expertise in the power sector with a focus on power trading, energy efficiency and consultancy services for clients, including C&I customers and utilities.• Successfully served as a key account manager for utilities, fostering strong relationships and delivering tailored solutions to meet their energy requirements.• Provided strategic guidance and consultancy services to clients in Special Economic Zones (SEZ) for obtaining Power Distribution Licenses, ensuring compliance with regulatory frameworks.• Conducted financial modeling and analysis to assess project feasibility, optimize energy efficiency measures, and drive cost-effective solutions.• Led cross-functional teams in renewable energy initiatives, evaluating opportunities and implementing sustainable energy solutions to improve energy efficiency.• Utilized data analytics tools to analyze market trends, identify growth opportunities, and provide insights for strategic decision-making.• Navigated complex regulatory processes, ensuring compliance and advocating for favorable policies and regulations in the power sector.• Mentored and guided team members, fostering collaboration and a high-performing work environment.

-Developing market intelligence, designing the product, service and contracts, negotiation with Customers, participating in tenders, executing PPAs/PSAs etc.-Have been instrumental in preparing Energy Efficiency Business Plan for the organisation.-Exploring new Energy Efficiency markets/ area for PMC and AMC Services including preparation of concept note and business plan including financial analysis.-Marketing the newly added services and successfully secured orders worth more than 50 crores. -Leading as National Program Manager as Project Management Consultant for EESL’s programme implementation for distribution and awareness under Unnat Jyoti by Affordable LEDs (UJALA) program across India & Street Lighting national Program (SLNP) for managing more than 25 lacs Street light across 8 states.-Actively involved in recruiting suitable talent, team development, establishing Standard operating procedures, PMC, invoicing and realization of payments from client.-Responsible for Market Intelligence activities specifically the Power Distribution advisory and pricing analysis

-MIS Reporting, Trend Analysis using data analytic tools-Designing customer Service strategy and training site teams dynamically.-Market Research, Competitor analysis and monitoring market trends -Cross functional interactions with Operations, Commercial and Finance teams to ensure smooth transactions and cash flows as per standard procedures and contracts/PPA.-Customize Solutions to clients in line with regulatory regime -Facilitation in organizing customer meets for customer retention and sharing latest power market developments and its impact on their businesses. -Regulatory policy analysis

-Drafting Power Purchase/ Sale agreement for retail Clients-Contract Management-Facilitated Contract Execution & commercial support-Coordination with existing clientele, IEX, Internal teams facilitating smooth IEX bidding on daily basis.-Market Research -Competitor Analysis and prepartion of MIS for management-Coordination with SLDCs and DISCOMs for the fetching necessary approvals for key clientele-Penetrating in new geographic location and venturing for new Open access opportunities

-Long Term Power Purchase/ Sale agreement-Tender document preparation-Drafting MoU and PPA- Coordination with existing clientele for Tender submission -Interaction with developers: Hydro, Small Hydro Projects, Thermal, Biomass project -Understanding Power Market Regulations

Innovative Project of "Door Step Services by DISCOM", for consumer convenience.