Driving business development through strategic campaigns & business alliances with marquee consumer brands for Payment ecosystem, Digital channels & Liabilities productsOrchestrated transformation of ICICI Bank’s Offer zone – introduced one-stop destination for all Bank offers with new advanced features like geo-tagging, google map integration, personalized offer interface & intelligent analytics dashboard for enhanced strategic insightsKey responsibilities include: Conceptualizing & building alliances with dining aggregators, QSR brands, multiplexes & premium restaurants chains to increase Bank’s wallet share on partner platforms & drive acquisitions, activations & spends for Cards, Digital Channels & Liabilities ecosystem Creating & sustaining partnerships on EMI/full swipe with marquee regional LFRs across retail categories like CD, mobile, apparels, jewellery etc to garner maximum spends share Driving a team of 22 zonal alliance managers for signing offers with popular hyper-local merchants  On-boarding renowned merchants & brands for Consumer Finance & cardless EMI business Planning & executing dedicated alliance properties for various spend occasions with partners & marketing team Constant & in-depth performance evaluation of all tactical & strategic alliance campaigns and re-align strategy based on pre & post metrics Influencing partners to integrate Bank’s new payment products & channels Acquiring sponsorship in the form of cash/rewards/prizes for mega customer engagement programs & events, thus enabling cost savings to the Bank Liasing with internal stakeholders like legal, compliance, brand/marketing, business analytics and product teams to drive deliverables

Handled multiple portfolios – self-employed segment, savings account and branch automationKey responsibilities included: Comprehensive Market mapping through field research of competitors’ offerings & customer insights Planning & execution of ATL, BTL and Digital customer & internal campaigns for driving customer engagement, sales and awareness End-to-end monitoring & ROI measurement in terms of leads/sales generated

Identified & provided USPs, Solution and Pricing strategies while working closely with the Product & Sales team for BI Strategy & Consulting related RFP/RFI/RFQs across geographies and domains

Evaluation of Skin Packaging Market in North India by estimating the total current Market Size and identifying prime market-places of Skin Packaging Constituents